Specialization: Media Marketing & Communication

In the modern era, market communication practices and strategies have undergone a dramatic change. Companies diversifying their operations globally have to constantly customize their market communications and adapt them to appeal to the local markets. Cross cultural challenges induced modifications in advertising & corporate communications have made the industry more challenging and hence more rewarding for the professionals with the right skill set. NDIM students from this specialization are engaged in designing Integrated Marketing Communications for top organizations.

Multinational Companies are adopting rigorous advertising and brand management programmes. The role of media management has gathered significant prominence, contemporary media gradually replacing the traditional and ancient media segments, traditional advertising efforts getting replaced with innovative digital advertising programmes. This has gathered substantial momentum triggered by increasing penetration of internet connectivity across the globe.

Effective media management, mastering nuances of e-commerce and digital advertising campaigns are the new mantras of marketing for facilitating business success. As companies are increasing investments in pursuing digital marketing campaigns and effectively managing their communications, media conglomerates are seeking more trained MBA professionals for coping with the transformation.

Media Management is a highly sought-after Specialization at NDIM. Some of the elective courses studied under this programme include Advertising and Brand Management, Digital Marketing, Advanced Corporate Communications, Campaign Management, Media Planning and Lab production work.

Teaching pedagogy comprises an optimal blend of theoretical knowledge and practical value-based assignments with students mandatorily undertaking live projects and internship assignments with advertising agencies and companies engaged in on-line media offerings. Students get the opportunity to practice Radio, Studio and Creative production work in labs. Teaching involves case analysis, guest lectures, seminars, group projects, individual assignments with modern technology facilitating high quality learning. Highly reputed media professionals deliver quality learning and market friendly modules to analyze latest developments in the media industry, understand the industry’s best practices, master media management and planning processes, develop skills for offline and on-line advertising programmes, learn application of modern communication practices, balance the relevance of contemporary & traditional media channels and overall emerge as an effective business manager with the potential to take on leadership roles in the Industry.

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