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Online Reputation Management (ORM) is crucial because it helps businesses maintain a positive online image, influencing consumer trust and brand perception. ORM allows proactive monitoring of online mentions, mitigating potential damage from negative reviews or comments. Ultimately, effective ORM safeguards a company’s reputation and fosters customer confidence.
This 2-day ORM Programme equips individuals and businesses with the knowledge and skills needed to protect and enhance their online reputation, which is vital in today’s digital age.
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Corporate Professionals Trained
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Participants stated that the programmes met their objectives.
This programme aids participants in:
- Enhancing Online Image: Improve the overall online perception and image of an individual, brand, or business by highlighting positive aspects and mitigating negative ones.
- Building Trust: Establish trust and credibility among the online audience to foster positive relationships and brand loyalty.
- Search Engine Optimization (SEO): Optimize online content to ensure that positive information ranks higher in search engine results while pushing down negative content.
- Long-Term Reputation Maintenance: Develop strategies for the sustainable, long-term maintenance of a positive online reputation.
At the end of this programme, the participants will be able to: –
- Improve Online Perception: A measurable enhancement in how the individual, brand, or business is perceived online, with an increase in positive mentions and a decrease in negative ones.
- Increase Trust and Credibility: The establishment of trust and credibility among the online audience, resulting in more positive relationships with customers, clients, and stakeholders.
- Effective Negative Content Mitigation: Successful identification and management of negative or damaging online content, leading to a reduction in its impact on the entity’s reputation.
- Proactive Monitoring: A continuous and proactive monitoring system in place to track online mentions and respond swiftly to emerging issues or opportunities.
Designed for Working Professionals
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Mr. Kunal Jha
Asst. Professor of Digital Marketing at New Delhi Institute of Management
- An excellent trainer and a seasoned digital marketing professional, having more than 10+ years of experience in Digital marketing.
- Specialized in blending theoretical knowledge with practical expertise to empower learners with the necessary skills for achieving success in the field of digital marketing.
- Has rich experience in working with renowned brands such as Tata Croma, Times of India, Van Heusen, DSIM, and DIDM within the realm of digital marketing.
- Actively contributed to research, conferences, and industry collaborations.
Ms. Sonal Gulati
Asst. Professor at NDIM, Area of Specialization: Marketing
- She has been working with NDIM since August 2018
- Her areas of expertise are innovation in digital strategies, improving the ROl of digital campaigns, and managing market products and services.
- She was engaged in the recruitment process for Online Marketing, social media, Product Development, email marketing & and customer service and maintained digital accounts with media companies across the US, UK & and Australia.
- She has many publications of papers on Digital Marketing in reputed journals in India.
- Business Heads
- Sales & Marketing Executives
- Digital Marketers
- PR & Communication Companies
- Customer Relationship Management Teams
- Young & and senior professionals looking for career enhancement in all fields
- Public figures keen to multiply their social recognition and public attention
- Date: November 2-3, 2023
- Duration: 11:00 AM to 5:30 PM (IST)
- Mode: Online via Zoom
- Fee: INR 5,999 + 18% GST
NDIM offers a discount of 10% for registrations of 5 or more participants from the same organisation.