The study of Programmes Management has taken various twists and turns over the last many years due to obvious reasons such as of Globalization of economy, greater competition, use of technology, widening customer base and rapidly evolving business practices. It has become imperative for management institutes to keep up the pace.
Today, dynamic marketing opportunities are abundant in Capital goods, Consumer goods, Services, Retailing, Distribution, Advertising, Promotion, Direct marketing, E-commerce, B2B and B2C Marketing, International marketing, etc. The objective of this specialization programme is to develop World-Class Marketing Professionals with strong market acumen and value systems.
The Industry is always on the look-out for a management institute that prepares its students as per the Business world’s steep expectations of trained professionals from B-Schools. NDIM fully understands the market dynamics and prepares its students accordingly from day one itself. NDIM is therefore popularly known for its PGDM in Marketing Specialization.
The Marketing specialization equips its participants with fundamental marketing management skills and in-depth knowledge of building customer-centric organizations. The programme is challenging as a large part of the learning is based on applied research, live projects and internships, class-room conceptualization, case studies and quizzes.
Besides studying marketing and strategy courses, its participants also study innovative courses in Digital Marketing, Event Marketing, Rural Marketing, Green Marketing, Marketing of Financial Products, Luxury Marketing and Media & Communication. With the Academic advisory council comprising of 101 professionals from top brands and the academic world, the regularly updated industry focused curriculum and pedagogy prepare the students for managerial and leadership responsibilities.
Marketing students are actively involved in organizing several events under the aegis of the Marketing Club which organizes national level inter-college branding competitions to showcase and polish their marketing skills. More than 20 Top brands of India sponsor these events in various forms. Marketing Club also designs and publishes an e-Magazine, where students contribute their articles and get an insight into what is happening in the business world. The e-Magazine analyses more than 30 top Indian and International brands thereby fostering a better conceptual understanding of their functioning.
As is the case with every course at NDIM, these programmes also involves an active mix of contemporary classroom learning supplemented with constant relevant practical exposure and growth.