Specialization: Digital Marketing

Going digital is no longer just an option but rather a necessity. Digital is the present and going further, probably digital is 100% of the future. India’s digital advertising market is expected to grow at a CAGR of almost 32% to Rs 19,000 crore approximately in the next year or two. The increasing internet penetration and addition of another 200-300 mn internet users in the next couple of years will create huge opportunities for marketers to reach out to untapped audiences.

Digitization is an omnipotent tool and one of the biggest strengths for a developing country like India. In our large and culturally diverse country, increasing popularity of internet enabled smart phones and government programmes like Digital India have put digitization on fast track even in villages. The overall impact of these government initiatives plus social trends is resulting in rapid growth of e-commerce as well as manifold increase in employment opportunities of digitally skilled workforce.

The emerging Digital World has created innumerable opportunities for entrepreneurship as digital businesses not only require less initial capital but are also more suitable for home based business formats. No wonder e-businesses are playing a major role in Startup India and are creating powerful opportunities for women, physically challenged and the youth who operate from homes or are based out of small cities and villages of India.

NDIM is among the pioneers in the country in launching a full specialization in Digital Marketing in its PGDM (MBA). The curriculum has been developed by industry experts and uses skill-based pedagogy for delivery. Faculty members comprise of senior professionals from the digital marketing industry and are known for their expertise in their sub-domains of digital marketing. Good grasp of digital tools and their applications has become the basic expectation of every recruiter and a must for every entrepreneur.

The world of digital marketing is very dynamic and often goes through disruptive changes. It becomes essential for the students and faculty to stay abreast of latest developments and emerging trends. Digital summits are regularly organized, guest lectures with renowned experts are a constant feature and industry interaction is mandated through continuous opportunities of one to one learning from leaders and innovators in the field, NDIM being located in the digital hub of the country.

Skill based learning and experiential pedagogy is given a lot of importance. More than three fourth of the class time is spent on practical exercises including content development, social media campaign management, PPC campaigns, blog writing with SEOs, conversion rate optimization, etc.

Some of the elective modules offered under Digital Marketing include Website Analysis, SEO, Content Marketing, Blogging, Social Media Marketing, Micro blogging, PPC Campaign Management, Advanced social media concepts and Online Reputation Management.

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