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PGDM (Marketing)

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Post Graduate Diploma in Management (Marketing)

Marketing has always been one of the extremely popular career destinations for Management Students. This discipline offers career choices in a wide variety of industry verticals like Consumer Marketing, Business to Business Marketing, Marketing Research, Direct Marketing, Public Relations, Services Marketing, Branding, Dealer Sales, Product Management, Advertising, Event Management, Social Media Marketing, Digital Marketing and innumerable other verticals. Arguably the key to success behind every activity, product and service lies in its marketing plan, marketing strategy and marketing manpower. NDIM recognizes this fact and is therefore widely known for its PGDM Marketing Specialization.

The PGDM Course (Marketing) at NDIM is a 2-year, Full-Time course that is approved by the All India Council for Technical Education (AICTE), Ministry of HRD, Govt. of India. The course was also granted MBA equivalence from AICTE in 2008 and Accreditation by ASIC, UK since 2014.

Programme Educational Objectives (PEOs)

Graduates will be able to:

PEO 1: Solve Business Problems in a National/Global context using latest managerial techniques and supporting tools.

PEO 2: Behave in a Socially and environmentally responsible, and value driven manner.

PEO 3: Manage various business projects/entrepreneurial ventures/family business.

PEO 4: Be Positive & open-minded Business Professionals with technical and managerial competency, capable of life-long learning, leading and guiding teams exhibiting effective communication and corporate skills.

PEO 5: Critically analyze business situations, formulate strategies and take effective informed decisions and thereby manage the business processes.

Program Outcomes (POs)

PO1:   Apply knowledge of management theories and practices to solve business problems.

PO2:   Foster Analytical and critical thinking abilities for data-based decision making.

PO3:   Ability to develop Value based Leadership ability.

PO4:   Ability to understand, analyze and communicate global, economic, legal, and ethical aspects of business.

PO5:   Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.

Program Specific Outcomes (PSOs)

PSO1: Ability to generate ideas and transform these into startups/entrepreneurial endeavors.

PSO2: Ability to generate solutions to new problems using research, creativity and innovative mind set in the marketing domain.

PSO3: Ability to design policies, strategies and programs by analyzing the relevant internal and external forces and their business impact

The Programme equips its participants with fundamental marketing management skills and in-depth knowledge of building customer-centric organizations. Based on the way the marketing functions are evolving and keeping in view the need for ever changing strategies, the programme covers core marketing courses and a choice of contemporary elective courses. The programme is challenging as a large part of the learning is based on applied research, live projects and internships, class-room conceptualization, case studies and quizzes.

Besides studying core marketing, functional area & strategy courses, participants study innovative  PGDM courses in Digital Marketing, Event Marketing, Rural Marketing, Green Marketing, Marketing of Financial Products, Luxury Marketing and Media & Communication. With the Academic advisory council comprising of 101 professionals from top brands and the academic world, the regularly updated industry focused curriculum and pedagogy prepare the students for managerial and leadership responsibilities.

Marketing students are actively involved in organizing several events under the aegis of the Marketing Club which organizes national level inter-college branding competitions to showcase and polish their marketing skills. More than 20 Top brands of India sponsor these events in various forms. Marketing Club also designs and publishes an e-Magazine, where students contribute their articles and get an insight into what is happening in the business world. The e-Magazine analyses more than 30 top Indian and International brands thereby fostering a better conceptual understanding of their functioning.

As is the case with every course at NDIM, this programme also offers Dual specialization and involves an active mix of class-room learning supplemented with constant practical exposure and growth. Students regularly attend guest lectures, conferences, seminars, workshops, simulation exercises with the Industry specialists and pursue live projects, summer and winter internships. Several modules are fully taught by the recruiters at the campus. All NDIM students also undergo continuous corporate skilling and grooming from day one to ensure they excel interviews not only in academics but also on the requisite corporate skills & business etiquettes.

Students at NDIM pursue not just One, but Dual Specializations which multiplies their Career Opportunities manifold. 15% of each Subject is taught by practising professionals from the Industry. Students choose from a range of options like Marketing, Finance, Human Resource Management, Media Marketing & Communication, E-Commerce & IT, International Business, Digital Marketing, Production Operations & Supply Chain Management and Business Analytics. Additional New Age Modules which are in the pipeline include Artificial Intelligence, Internet of Things & Block Chain Technology.
AICTE in its only official Annual survey has declared NDIM as the Best Industry-Linked Management Institute in 2017, 2018 and again in 2019. Industry Interface is one of the most critical differentiators for management institutions worldwide. NDIM gives due recognition to this fact and ensures its students get the Best Industry Connect so they graduate from NDIM as Industry ready professionals, equipped to take on real life business challenges from day one, with the potential to soon move into Leadership roles.
Delivering 100% placements year-on-year is not a matter of chance. Our high quality and frequent industry connect including corporate mentoring, internships, live projects, guest lectures, plant visits, etc all supplement our modern class room education and help our students in being Industry ready. The final placements for the 2020-22 and 2021-23 batch were completed with 100% success much before completion of the course. Many of our students got multiple job offers across industries. The full-time placements for the 2022-24 Batch started in Sep 2023 itself (i.e 9 months before course completion) and are proceeding brilliantly with many students receiving job offers from the biggest MNCs just at the start of their 3rd semester.

Apply for PGDM (MBA) 2025-27 (30th) Batch

Recruiters

Mojit Murali
Oyo & Amazon

This college has a very good and a highly motivated placement cell which ensures each and every student gets multiple opportunities to get a good job and kick-start their career. Even in these testing times of pandemic, the college’s placement team is coming up with great companies for students to apply and get their desired jobs, and sometimes, like in my case, two Amazing Jobs. It was truly an honour and a privilege that I got to finish my PGDM from NDIM. It gives me great joy to share that NDIM allowed me to secure not one but two job offers from campus, both with corporate giants i.e. Oyo Rooms and Amazon. The college puts genuine efforts in nurturing each student, preparing them both mentally and physically to take on the challenges of business & the corporate sector. My Internships with Oyo Hotels & Homes and Aditya Birla Fashion were a great learning experience. The teaching faculty and non-teaching staff works side-by-side in ensuring the best curriculum is delivered by top faculty in a collaborative learning environment. The college ensures that the batch has a diverse mix of students coming from a wide variety of backgrounds and different states. I will be forever be grateful to this college as it helped me to stand on my feet and gave me the push necessary to start my corporate journey with world class brands.

Prateek Dawar
Dabur

My experience with NDIM was Awesome. In the middle of my second year, I got placed with my dream company Dabur, the largest FMCG company of India listed on the NSE. Many other reputed companies also came to the campus for placements and internships, the corporate resource cell of NDIM is excellent. I got internships with Parag Milk Foods & Firstnaukri.com and a Live project with Future Retail, all of which prepared me well for my final placement interviews. NDIM has the best and most helpful faculty and placement cell. Every time I faced challenges in Academics or placement, they were always there to help me. The immense exposure at this campus added a lot to my confidence and presentation skills. Overall, I am thankful to NDIM for all the learning and my placement in a desired profile with a great company like Dabur.

Anjali Nagpal
Ernst & Young (EY)

In the beginning of my 4th semester, I got a final campus placement in my chosen profile with a renowned Financial Services company listed on the NSE. However, due to the sudden outbreak of covid-19 and related business disruption, my joining got substantially delayed. At this point NDIM was again very supportive and they helped me get an equally good alternate placement with a globally renowned financial services company, Ernst & Young. Overall, my 2-year journey of professional growth at NDIM was really thrilling and full of academic and corporate exposure. I enjoyed my stay at NDIM so much because I got to learn a lot of different things. The Faculty has been quite supportive at every step. Even at the time of final placements, when I was struggling in my initial interviews, the teachers and placement team were very cooperative, they helped me identify my weakness and overcome it, so I could get placed in my dream company. The corporate exposure at NDIM is phenomenal. In addition to plant visits, guest lectures, high profile corporate conferences, I was given practical experience through two internships with companies such as Aditya Birla and Ummeed Housing Finance. I am very thankful to every member of NDIM.

Dinku Moni Saikia
Byju’s

When many people across the world were losing jobs, I got an amazing campus placement (during the Lockdown and global shut down) with India’s leading EdTech Company, Byju’s valued at over $11bn. NDIM was always there for its students despite the Lockdown. Our balance 4th semester classes were conducted professionally online & course was completed on time. The faculties were always available for guidance and the placement team continued to strive hard. Thankfully an Alumni friend from NDIM had recommended I join this college. Before joining NDIM I had no idea about its immense Industry connect and the corporate preparedness efforts it invests on each student. But NDIM taught me many new things and gave me lots of opportunities for Industry Interaction. I went for numerous industry visits where I got to observe & learn how industries work internally. I was also given Internships & live projects with Amul, Colgate and Hindustan Coca Cola Beverages. My campus assigned corporate mentor from Nokia was very supportive. The faculties are highly experienced and the classes offer a lot of learning. All these experiences have helped me get ready for success in my corporate life.

Akshit Sharma
Paytm

Even during the pandemic NDIM made sure that placements continued. No matter how slow the pace of the corporate world but NDIM ensured its students got the best opportunities. Placement Interviews and preparation for us continued online when majority of the companies were busy cutting costs and laying off their employees. The constant preparation throughout the 2 years at NDIM and support from my teachers and placement cell ensured I get an excellent placement with a top brand like Paytm despite the pandemic. Even during the Lockdown, the college ensured our studies aren’t adversely affected and transitioned to quality online classes and exams within a week. In General, besides business education, the college also puts a lot of emphasis on soft skills which are one of the most essential skill sets needed in the corporate world. Guest Lectures by Top Management of some of the most esteemed companies are regularly conducted. The plant visits offered by NDIM are truly enriching, I visited Coca Cola and Yamaha Factories from the college. The Placement cell also gave me amazing internships with Urban Company and PepsiCo which were a fantastic learning experience. I am truly grateful to this college. Overall, NDIM offers a complete package for all the aspiring students who aim for a bright future.

Raghav Gera
Colgate

I had a great experience at NDIM. I learnt a lot about Management Studies and the Corporate World. NDIM understands the needs of its students better and has the flexibility to incorporate their suggestions. I was quite impressed with the quality and efforts of its teachers and the Corporate resource centre. The final placements and internships & live projects offered from the Campus are Excellent. I got two internships in Dabur and Carlsberg which helped me immensely. I am incredibly happy and thankful to NDIM for my final campus Placement at Colgate Palmolive (one of the most renowned MNCs) almost 10 months before completion of my course.

Prabin K Baby
Dentsu

What stands out about NDIM is the commitment to its students even during times of unprecedented adversity. The placement team helped me get a final campus placement in the biggest advertising agency network in the world during the country wide Lockdown imposed due to Covid-19. NDIM is rated as the Best Industry Linked MBA college for a reason. The diversity of students in the class, quality of faculty, commitment of staff and the steep learning curve it provides make NDIM truly unique. Many lectures within each course are taken by Industry experienced visiting faculty which adds a new dimension to our learning. The corporate mentoring programme is an amazing feature and much appreciated. Most well known brands come to the campus for internships, live projects and final placements. NDIM continues to train and groom its students till they are fit for the corporate world. Even if you are not sure what you want to do, NDIM provides you with the best resources and connects you with top professionals to help you discover your passion. I always wanted to get into a media & advertising firm and NDIM got me placed with Dentsu Aegis Network, which is one of the biggest advertising agency networks in the world.

Himani Batra
Amazon

The covid-19 pandemic brought many challenges for all students. The job market became very tough suddenly. Though I was comfortably placed from the campus in a leading retain chain much before the pandemic related lockdown, but due to overnight disruption caused across businesses by covid-19, I had to leave that company. However, the faculty and placement team of NDIM was extremely supportive, they worked really hard (not enough words to appreciate their efforts) to get all such students placed again. So technically NDIM got me placed twice and the second time with the biggest e-commerce giant, Amazon. The positivity and willingness to actually train and make every student Industry ready is what distinguishes NDIM from other B-schools. This commitment can be seen in everyone at NDIM from the Top management, to the Faculty and the Staff. Thank you NDIM for your continuous support.

Gaurav Singh
ITC

NDIM is one of the Best B-schools in India which knows how to transform you into a professional, enhance your global business knowledge and get you ready for the Corporate World. A lot of investment is made on preparing the students for their careers through active corporate mentoring, classroom to corporate classes, corporate skills development sessions and extensive industry exposure. Through the college I got a chance to work and train with great brands like Oyo rooms, Parag Milk and Colgate, and finally I am very happy to share that I got a campus placement with a big brand like ITC. The Corporate Resource Centre team at NDIM is really helpful.

Ritika Suri
Blackrock

I came to NDIM with the Goal of Learning one new thing every day and today when I look back at the year that has elapsed, I feel it was an amazing journey full of learning and meaningful experiences. The training at NDIM helped me smoothly sail through my summer & winter internships. Besides conceptual knowledge, NDIM taught me other key skills like how to build professional networks, make the best use of given resources and make business case presentations before senior managers. The feeling of getting my final campus placement so early in my course with the world’s largest asset management company, Blackrock was amazing and it made my teachers and parents proud. I sincerely thank NDIM faculties, mentors and the placement cell for helping me grab the wonderful opportunity of working with Blackrock.

V Vishnu Iyer
Eureka Forbes

During the first week of the Country wide Lockdown imposed because of Covid-19, I got my final campus placement with Eureka Forbes, a renowned Indian MNC in the Health & Hygiene Sector. NDIM is an amazing, result oriented B-School that continues to work hard for its students despite the lockdown and economic slowdown. The faculty is very knowledgeable and ensures they add tremendous value to each student. The placement cell is very hardworking and makes sure the best companies come for recruitment. Even the administrative staff is quite supportive and helpful. The quality of Corporate relations and Industry exposure distinguishes NDIM from other B-Schools. The college got me Internships and Live projects with top companies like HDFC, Fab Hotels, Colgate Palmolive and Interglobe (Indigo). I also interacted with some of the biggest Industrialists at NDIM platform including, Chairman Nestle, Chairman Interglobe (Indigo) and Founder Fab Hotels. I am looking forward to starting my career with Eureka Forbes.

Tanya Chhabra
Byju’s

Total support from NDIM faculties and the fabulous placement team ensured that despite the difficult market scenario caused by Covid 19, I get a dream campus placement with India’s most valuable Education Technology Company Byju’s, during the National lockdown. My overall experience with NDIM was simply great. The course curriculum was up to date and the faculties were highly experienced and supportive, ensuring that the classes offer great learning. I also got many opportunities for Industry connect like Corporate Mentoring, Live project with Colgate and Dual Internships (with Johnson Controls Hitachi Air Conditioning and Competitors View) which helped me enhance my professional skills, learn the corporate work culture and get ready for the professional life ahead. Thank you NDIM.

Nandika Sharma
Nestle

I am very proud to be a member of the NDIM family and glad about my decision to join this prestigious Institute. NDIM proved to be quite an extraordinary management college which provided me constant mentoring, corporate exposure and practical knowledge which I lacked despite my prior work experience. NDIM made me plan out my management dream and the path to achieve it. The exposure was not only from many top internships and live projects with HDFC Bank, Johnson Controls-Hitachi Airconditioning, Oyo and Concepts International but NDIM offered a lot more. I got personalized reviews about my interviews and shortcomings; NDIM always ensures that each student gets individual attention. The college organises regular guest lectures which some of us due to our ignorance don’t value initially but it is one such guest lecture by the Chairman & MD of Nestle which was the initial step to my final campus placement with Nestle, the world’s largest food and beverage company. I am forever indebted to NDIM.

Akash Bhaduri
Amazon

When I first learnt about NDIM, I heard many good things and in hindsight each of the positive things I heard were accurate. From the first day of college, NDIM has tried to get me ready for the Corporate world through my multiple internships and live projects with leading brands, various Industrial visits, corporate speaker series and all of it obviously culminating in great campus placements. From the campus I got placed in one of India’s most popular FMCD companies in Oct 2019 much before finishing my 3rd Semester. However, due to the Corona virus related economic turmoil my confirmed joining date kept getting delayed. At this difficult juncture, NDIM offered me a lot of support. Despite the problems in the job market due to Covid 19, the college helped me get placed again, this time with the World’s biggest online retailer Amazon. I am extremely thankful to NDIM, definitely the Best Industry Linked B-School in the Country.

Navneet Chandra
Delhivery

Despite the pandemic, lockdown and a tough job market, NDIM kept training and preparing us online for job interviews. The placement team kept working rigorously so that we can get placed on time and secure a good starting position in our careers. I am excited to share that even during these challenging times, I got a great campus placement in Delhivery, India’s largest B2B & C2C Logistics Courier Service. NDIM has helped me evolve as a person and provided me with the confidence & skills to be successful in the corporate world. The college also got me internships in two top companies i.e. Bajaj Finance and Outlook India Magazine. Both of them offered a very good practical learning experience. NDIM has Excellent faculty with prior Industry experience and they not only provide us with academic knowledge but also share practical insights to business cases. I am really thankful to NDIM for giving me such a great start to my career.

Aastha Gupta
Deloitte

My experience at NDIM is brilliant. NDIM helped me transform myself from an average individual to a thorough professional. The teachers are easily approachable and help us groom ourselves personally and professionally. This B-School is the Best Industry linked institute which provides extensive corporate exposure to its students. Corporate Skill Development classes which help us prepare for the business world are supplemented with active preparatory sessions for each company; personal attention is given to every student. NDIM helped me transform my weaknesses into my strengths leading to my placement in my Dream Company Deloitte just at the start of my second year.

Shubham Gupta
To The New

In the beginning of the Covid-19 pandemic and lockdown there was no certainty how things will move forward. I saw my friends at other Business Schools struggling. However, NDIM handled the pandemic and lockdown smoothly. Classes swiftly moved online and exams were conducted without any delays. From the next day of lockdown, mock classes and tests were done to ensure no one faces any difficulties going forward. Placement preparation also continued full force and despite the upheaval in the corporate sector, I got an amazing campus placement in To The New, a leading digital technology company, with offices across Delhi, Dubai and New York. The learning quotient at NDIM is very high. Our teachers made sure that we got conceptual clarity and are Industry ready. For the first time, I learnt to focus equally on practical learning & application of concepts rather than just gaining theoretical knowledge. I am grateful to NDIM for the opportunity to interact with many corporate leaders and mentors at various college platforms. My internships were also very useful. All this learning eventually led to my awesome final campus placement despite the challenging economic situation. Thank you NDIM.

Kirti Patel
Byju’s

I am grateful to NDIM for my final placement in the middle of the Covid 19 pandemic related Lockdown, in my desired role of HR with one of India’s top companies Byju’s at a high package. This shows the commitment of the college towards each of its students. I got placed at a time when worldwide people were losing their jobs. NDIM gave me a lot more than I expected. This college gives its students the freedom to think of an idea and test its practical applications. I feel extremely lucky to be in such a progressive environment which is not limited to course books only. The Institute has various facilities to help you evolve as a student, from most modern classrooms, a well-stocked library, hi-tech IT labs to management club activities and many corporate and social events. I found NDIM to be the Best Campus in Delhi. The faculty members are very good, knowledgeable and have the industry experience which is required to give us practical insights and effectively discuss business case studies. I also got multiple internships from the campus with Fortis Hospital and Centre for educational growth and research. The academic learning and corporate experience with a world class infrastructure at NDIM has given me the skills needed for lifelong excellence. I am really looking forward to my career with Byju’s.

Kaushik Das
Amazon

Coming from the North East part of India where Industrial exposure is limited, I researched many colleges and decided to study at NDIM as it is located in the heart of the Capital city and is the Best Industry Linked B-School of India. The experience at NDIM was great, it offered me immense Corporate exposure. I did internships with Edelweiss and Oyo Rooms and a Live project with HDFC Bank. A healthy learning environment at the campus, group projects, team presentations and participation in events organised by student led clubs like the Entrepreneurship club and Marketing club helped me overcome my shy nature and get a campus placement early in the third semester in one of India’s most prestigious companies. I was supposed to join a few months later but because of the sudden India wide lockdown and the business uncertainty caused by Covid 19, my joining date was substantially delayed. I approached the college placement cell with my problem and they helped me immensely. Despite the slowdown and layoffs across many sectors, the college got me another placement with my dream company, Amazon.

Harmeet Singh Batra
Adani Wilmar

I came to NDIM from Rajasthan and I have had a great experience here. If I compare myself to the person I was two years ago, then today I am a much better communicator and decision maker with good analytical, inter-personal and technical skills. The course curriculum & teaching pedagogy at NDIM are highly engaging and advanced and perhaps NDIM is the only B-School to provide within its PGDM (MBA), modern courses on Business Analytics and Data Visualization through Tableau & Power Bi. I was always aiming for the FMCG sector and keeping this goal in mind the placement team got me two internships in the same field with Future Group which immensely helped me gain practical experience in my chosen Industry. I warmly thank all the highly qualified professors at NDIM who were instrumental in shaping my career. With the help of NDIM I achieved my goal of a final campus placement in the FMCG sector quite easily, and I got placed with Adani Wilmar, one of India’s fastest growing food FMCG companies.

Arushi Gautam
Hindustan Unilever Limited (HUL)

My journey with NDIM has been full of positivity and encouragement, from the first semester till the fourth semester. Because of NDIM, I got the opportunity to do my corporate mentoring under a very famous actor Mr. Avijit Dutt, who is also an awesome communications expert and the only actor to have applied for 2 patents. In addition to Business Studies, I was exposed to latest technological tools like Tableau and Power BI. The multiple internships from the college, significantly expanded my knowledge and professional goals. I did internships with Carlsberg and MediaKraft. As a part of NDIM Europe study tour, I also got to visit various countries like Netherlands, France and Belgium where I learnt about European culture and International Business trends and standards. I extend my sincere gratitude to the placement team and the teachers who helped in my final campus placement with HUL – Hindustan Unilever Ltd, one of the most renowned MNCs in the FMCG sector.

Pearl Dhiman
Amazon

During the end of our placement season, the covid-19 pandemic hit the world. There was a lockdown for two months and we were worried that no company would show up now. Still the college did not stop fighting for us. They kept training us online and the placement team brought excellent placement opportunities for the students despite the economic slowdown. I cracked the interview process of my dream company Amazon, in these challenging times through the support of my NDIM family. Throughout the Lockdown, NDIM kept in touch with the students, helped them complete their final semester online and conducted exams on time. The faculties were just a phone call away and showed full support. Prior to the pandemic I experienced awesome learning through classes with experienced faculty and corporate mentors. We were given abundant opportunities to interact with the Industry and gain practical exposure. I got internships and live projects with Nestle, Mediakraft and Centre for education growth & research. My overall experience at NDIM has been excellent.

Diksha Agarwal
HT Media

NDIM made sure our studies do not suffer due to the sudden nation-wide lockdown. Even from home we were given exceptional learning, placement preparation and job opportunities. The placement cell continued to help us during these testing times of sudden economic disruption and I am grateful that I got my final campus placement with an amazing brand like Hindustan Times (HT) Media. The academic experience with a world class infrastructure and excellent faculty at NDIM has equipped me with the knowledge and skills required for a lifelong career of excellence. The exceptional programmes and teaching methodologies backed by practical skills and industry interface have given me the confidence to excel in my Corporate career. The all-time support and motivation of the faculty members has enlightened me throughout this beautiful journey of 2 years with NDIM.

Annu Kumari
ICICI Bank

The key aspects which make NDIM stand out from other B-Schools are its well-planned Modern curriculum, awesome club activities, Excellent Corporate Mentorship programme, Top quality Internships & Live projects and Amazing Final Placements. From the very first day at NDIM, the faculties encouraged me to come out of my comfort zone and enhance my professional and leadership qualities. The college gave me excellent internships and live projects with Aditya Birla Fashion, Algotherm India, Oyo and Dabur. My training and continuous learning at NDIM helped me get my desired final campus placement with ICICI Bank in the middle of my third semester. The college displayed deep concern for each student’s health and welfare in times of Covid-19 while ensuring our studies do not get negatively impacted. The amount of Online Industry Connect achieved during the Lockdown was phenomenal.

Course Structure

New Delhi Institute of Management
PGDM (Marketing)
Course CodeCourse Title
Semester-I
C-101Principles & Practices of Management
C-102Managerial Economics
C-103CStatistics for Decision Science
C-104Accounting for Managers
C-105Marketing Management
C-106Organisational Behaviour
C-108AEmerging Technologies for Managerial Excellence
C-108BData Analytics for Business Excellence using MS Excel & R Programming
C-108DIntroduction to Digital Marketing
C-109Organisational Sustainability
C-110Cost & Management Accounting
C-114Artificial Intelligence for Everyone
C-107Corporate Skills Development-I
Semester-II
C-201Human Resource Management
C-202AFinancial Management
C-203Business Research Methods for Marketing
C-204Information System & Technologies (MIS & Tableau) for Marketing
C-205Economic Environment & Business Implications
C-208ABusiness Analysis & Applications (Marketing Domain)
C-208BBusiness Analysis & Applications (Marketing Aptitude)
C-207Corporate Skills Development-II
C-211Company Based Research Project
BA-02Data Engineering using SQLite & SAS
BA-07Machine Learning using KNIME
BA-08Machine Learning using Python
DGM-01PPC Campaigns
DGM-03Strategic Social Media Marketing
DGM-07Digital Marketing Analytics
HR-01Talent Acquisition
HR-02Performance Management
HR-08Advanced HR Metrics & Analytics
IB-01Export-Import Procedures & Documentation
IB-02International Business Negotiation & Managing Cross Cultural Diversity
IB-03Forex Management
MM-01Integrated Communication for Marketers
MM-02Sales & Distribution Management
MM-09Business to Business Marketing
POM-01Operations Research & Applications
POM-02Logistics & Supply Chain Management
POM-03Service Operations Management
Semester-III
C-301Business Intelligence with Power BI for Marketing
C-302Production & Operations Management
C-303Business Policy & Strategic Analysis Management
C-305ABusiness Analysis & Application - Domain
C-305BBusiness Analysis & Application - Aptitude
SIPSummer Internship Project
C-304Campus to Corporate
MM04Marketing of Services
MM05Consumer Behaviour
MM03Digital & Social Media Marketing
MM07Retail Management
MM12Marketing Analytics
HR04Compensation & Rewards Management
HR05Employee Relations & Labour Laws
HR10Organizational Transformation
HR12Learning & Development
FM05Financial Risk Management
FM03International Financial Management
FM12Business Valuation & Modelling
FM07Taxation
FM10Financial Analytic
IB04Exim Entrepreneurship- III (International Business Strategy)
IB05Exim Entrepreneurship-I (Documentation & Risk management in Exim Trade)
IB07Exim Entrepreneurship-III (Exim Operation and Implementation)
POM04Warehousing Inventory Management
POM05Total Quality Management
POM07Supply Chain Analytics
DGM04Content Marketing & Optimization
DGM05Online Reputation Management
DGM06Website Analysis, SEO & Google Analytics 4.0
BA09AI on Cloud
BA10Intelligent Automation using UIPATH
BA11Deep Learning Using Python
Semester-IV
MM09Business to Business Marketing
C-401Business Ethics for Marketing
C-402Entrepreneurship & Project Management
C-403Global Business Management
C-404Legal Aspects of Business
C-405Major Research Project & VIVA
MM06International Marketing
MM10Product & Brand Management
FM04Security Analysis & Portfolio Management
FM05Financial Risk Management
FM06Merchant Banking & Corporate Restructuring
FM07Behavioural Finance
FM08Taxation
FM09Project Finance
4Specialization on International Business Management (3 credit each course)
IB01Export-Import Procedures & Documentation
IB02International Business Negotiation & Managing Cross Cultural Diversity
IB03International Business Strategy
IB04Foreign Exchange Management
IB05Risk & Insurance in International Trade
IB06International Marketing Logistics
IB07International Economics
IB08International Marketing Management
5Specialization on Operations & Supply Chain Management (3 credit each course)
POM01Operations Research Applications
POM02Supply Chain Management
POM03Service Operations Management
POM04Warehousing Inventory Management
POM05Total Quality Management
POM06Productivity & Performance Management
POM07Operations Strategy
POM08Sourceing Management
6Specialization on Digital Marketing (3 credit each course)
DGM01PPC Campaigns
DGM02Advanced Digital & Social Media Concepts
DGM03Social Media Marketing & Microblogging
DGM04Content Marketing and Blogging
DGM05Online Reputation Management (ORM)
DGM06Website Analysis, SEO & Google Analytics
DGM07Digital and Social-Media Strategies
DGM08Website UI/UX and E-commerce Marketing
7Specialization on Business Analytics (3 credit each course)
BA01Data Analytics using R
BA02Data base Management system using SQLite
BA03Programming skills in Python
BA04Machine Learning using R and Rapidminer 
BA05Advanced DBMS using SAS
BA06Data Analytics with Python
BA07Advanced Data Visualization using Tableau
BA08Big Data Analytics using Hadoop
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