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PGDM in Marketing Management

Post Graduate Diploma in Management (Marketing)

Marketing has always been one of the extremely popular career destinations for Management Students. This discipline offers career choices in a wide variety of industry verticals like Consumer Marketing, Business to Business Marketing, Marketing Research, Direct Marketing, Public Relations, Services Marketing, Branding, Dealer Sales, Product Management, Advertising, Event Management, Social Media Marketing, Digital Marketing and innumerable other verticals. Arguably the key to success behind every activity, product and service lies in its marketing plan, marketing strategy and marketing manpower. NDIM recognizes this fact and is therefore widely known for its PGDM Marketing Specialization.

The PGDM Course (Marketing) at NDIM is a 2-year, Full-Time course that is approved by the All India Council for Technical Education (AICTE), Ministry of HRD, Govt. of India. The course was also granted MBA equivalence from AICTE in 2008 and Accreditation by ASIC, UK since 2014.

The Programme equips its participants with fundamental marketing management skills and in-depth knowledge of building customer-centric organizations. Based on the way the marketing functions are evolving and keeping in view the need for ever changing strategies, the programme covers core marketing courses and a choice of contemporary elective courses. The programme is challenging as a large part of the learning is based on applied research, live projects and internships, class-room conceptualization, case studies and quizzes.

Besides studying core marketing, functional area & strategy courses, participants study innovative PGDM courses in Digital Marketing, Event Marketing, Rural Marketing, Green Marketing, Marketing of Financial Products, Luxury Marketing and Media & Communication. With the Academic advisory council comprising of 101 professionals from top brands and the academic world, the regularly updated industry focused curriculum and pedagogy prepare the students for managerial and leadership responsibilities.

Marketing students are actively involved in organizing several events under the aegis of the Marketing Club which organizes national level inter-college branding competitions to showcase and polish their marketing skills. More than 20 Top brands of India sponsor these events in various forms. Marketing Club also designs and publishes an e-Magazine, where students contribute their articles and get an insight into what is happening in the business world. The e-Magazine analyses more than 30 top Indian and International brands thereby fostering a better conceptual understanding of their functioning.

As is the case with every course at NDIM, this programme also offers Dual specialization and involves an active mix of class-room learning supplemented with constant practical exposure and growth. Students regularly attend guest lectures, conferences, seminars, workshops, simulation exercises with the Industry specialists and pursue live projects, summer and winter internships. Several modules are fully taught by the recruiters at the campus. All NDIM students also undergo continuous corporate skilling and grooming from day one to ensure they excel interviews not only in academics but also on the requisite corporate skills & business etiquettes.

Apply for PGDM (MBA) 2021-23 (26th) Batch


Course Structure

New Delhi Institute of Management – Batch 2019-21
PGDM (Marketing)
Course CodeCourse Title
Semester-I
C101Principles and Practices of Management
C102Managerial Economics
C103Business Statistics
C104Accounting for Managers
C105Marketing Management
C106Organisational Behavior
C107 Corporate Skills Development
C108A Emerging Technologies for Managerial Excellence
C108B Data Analytics for Business Excellence
C108C Introduction to Business Analytics
C108D Introduction to Digital Marketing
C109Corporate Social Responsibility
C110Business Analysis & Applications
C111Emerging Global Business Trends
C112 Global Business Communication - I
C113Comprehensive Company Based Research Project - I
C114Foreign Language(Japanese)
Semester-II
C201Human Resource Management
C202Financial Management/Corporate Finance
C203Business Research Methods
C204Information System & Technologies (MIS & Tableau)
C205Macro Economic Environment of Business (Indian Economy and Policy & Business Environment)
C206Application of digital Technology in Functional Area (MarTech/FinTech/HRTech)
C207Corporate Skills Development-II
C208Business Analysis & Applications ( Domain & Aptitude Skills)
C209Practical Exposure on CSR
C210Global Buisiness Communication - II
C211Comprehensive Company Based Research Project - II
C212Foreign Language (Optional)(French/Japanese)
Semester-III
C301 Data Visualisation through Power BI
C302Production and Operations Management
C303 Strategic Business Management & Analysis
C304 Campus to Corporate
C305Business Analysis & Applications ( Domain & Aptitude Skills)
C306Foreign Language (Optional)(French/Japanese)
Semester-IV
C401Business Ethics
C402Entrepreneurship & Project Management
C403Global Business Management
C404Legal Aspects of Business
C405MAJOR RESEARCH PROJECT AND VIVA
SUMMER INTERNSHIP (8 weeks x 8 hrs x 5 days)
Specialization Papers in Semester - II (4 papers of 3 credits Splzn-I)
Specialization papers in Semester - II (3 papers of 3 credits Splzn-II)
Specialization Papers in Semester - III (2 papers of 3 credits Splzn-I)
Specialization Papers in Semester - III (3 papers of 3 credits Splzn-II)
Specialization Papers in Semester - IV:

Option 1: (2 papers of 3 credits each Splzn-1 and 2 papers of 3 credits each Splzn-2)
Option 2: (12 Weeks of Entrepreneurship/Family Business Experience and Final Report)
Option 3: (12 Weeks of Industry/Corporate Internship and Final Internship Report)
Option 4:
a) 1 paper of 3 credits from each Splzn-1 and 1 paper of 3 credits each from Splzn-2
b) 4 Weeks Internship and Final Internship Report 3 credits
c) Corporate Mentoring Progremme 2 credits + International Immersion 1.5 credit
Media specialization opted
List of Specialization courses
1Specialization on Human Resources Management (3 credit each course)
HR01 Talent Acquisition, Development & Retention of Employees
HR02 Performance Management
HR03Strategic Cross Cultural and Global Management
HR04Compensation & Rewards Management
HR05Employee Relations & Labour Legislations
HR06Organizational Developments & Change
HR07HR Analytics
HR08Advanced HR Matrix
HR09International HRM
2Specialization on Marketing (3 credit each course)
MM01Integrated Marketing Communication & Brand Promotion
MM02Sales & Distribution Management
MM03Digital Marketing & Social Media Marketing
MM04Marketing of Services
MM05Consumer Behaviour and Strategic Brand Management
MM06International Marketing
MM07Retail Management
MM08Marketing to the base of the pyramid consumers
MM09Business to Business Marketing
Capsule Course
MMC01Disruptive Marketing
MMC02Social Selling
3Specialization on Finance (3 credit each course)
FM01Principles of Banking & Insurance
FM02Financial Markets & Services
FM03International Financial Management
FM04Security Analysis & Portfolio Management
FM05Financial Risk Management
FM06Merchant Banking & Corporate Restructuring
FM07Behavioural Finance
FM08Taxation
FM09Project Finance
4Specialization on International Business Management (3 credit each course)
IB01Export-Import Procedures & Documentation
IB02International Business Negotiation & Managing Cross Cultural Diversity
IB03International Business Strategy
IB04Foreign Exchange Management
IB05Risk & Insurance in International Trade
IB06International Marketing Logistics
IB07International Economics
IB08International Marketing Management
5Specialization on Operations & Supply Chain Management (3 credit each course)
POM01Operations Research Applications
POM02Supply Chain Management
POM03Service Operations Management
POM04Warehousing Inventory Management
POM05Total Quality Management
POM06Productivity & Performance Management
POM07Operations Strategy
POM08Sourceing Management
6Specialization on Digital Marketing (3 credit each course)
DGM01PPC Campaigns
DGM02Advanced Digital & Social Media Concepts
DGM03Social Media Marketing & Microblogging
DGM04Content Marketing and Blogging
DGM05Online Reputation Management (ORM)
DGM06Website Analysis, SEO & Google Analytics
DGM07Digital and Social-Media Strategies
DGM08Website UI/UX and E-commerce Marketing
7Specialization on Business Analytics (3 credit each course)
BA01Data Analytics using R
BA02Data base Management system using SQLite
BA03Programming skills in Python
BA04Machine Learning using R and Rapidminer 
BA05Advanced DBMS using SAS
BA06Data Analytics with Python
BA07Advanced Data Visualization using Tableau
BA08Big Data Analytics using Hadoop

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