• PGDM Approved by AICTE, Accredited by NBA and Granted Equivalence to MBA by AIU | Applications Open for 2024-26 (29th) Batch | Click to Apply

PGDM (Marketing)

Post Graduate Diploma in Management (Marketing)

Marketing has always been one of the extremely popular career destinations for Management Students. This discipline offers career choices in a wide variety of industry verticals like Consumer Marketing, Business to Business Marketing, Marketing Research, Direct Marketing, Public Relations, Services Marketing, Branding, Dealer Sales, Product Management, Advertising, Event Management, Social Media Marketing, Digital Marketing and innumerable other verticals. Arguably the key to success behind every activity, product and service lies in its marketing plan, marketing strategy and marketing manpower. NDIM recognizes this fact and is therefore widely known for its PGDM Marketing Specialization.

The PGDM Course (Marketing) at NDIM is a 2-year, Full-Time course that is approved by the All India Council for Technical Education (AICTE), Ministry of HRD, Govt. of India. The course was also granted MBA equivalence from AICTE in 2008 and Accreditation by ASIC, UK since 2014.

Programme Educational Objectives (PEOs)

Graduates will be able to:

PEO 1: Solve Business Problems in a National/Global context using latest managerial techniques and supporting tools.

PEO 2: Behave in a Socially and environmentally responsible, and value driven manner.

PEO 3: Manage various business projects/entrepreneurial ventures/family business.

PEO 4: Be Positive & open-minded Business Professionals with technical and managerial competency, capable of life-long learning, leading and guiding teams exhibiting effective communication and corporate skills.

PEO 5: Critically analyze business situations, formulate strategies and take effective informed decisions and thereby manage the business processes.

 

Program Outcomes (POs)

PO1:   Apply knowledge of management theories and practices to solve business problems.

PO2:   Foster Analytical and critical thinking abilities for data-based decision making.

PO3:   Ability to develop Value based Leadership ability.

PO4:   Ability to understand, analyze and communicate global, economic, legal, and ethical aspects of business.

PO5:   Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.

 

Program Specific Outcomes (PSOs)

PSO1: Ability to generate ideas and transform these into startups/entrepreneurial endeavors.

PSO2: Ability to generate solutions to new problems using research, creativity and innovative mind set in the marketing domain.

PSO3: Ability to design policies, strategies and programs by analyzing the relevant internal and external forces and their business impact

Pgdm Students

The Programme equips its participants with fundamental marketing management skills and in-depth knowledge of building customer-centric organizations. Based on the way the marketing functions are evolving and keeping in view the need for ever changing strategies, the programme covers core marketing courses and a choice of contemporary elective courses. The programme is challenging as a large part of the learning is based on applied research, live projects and internships, class-room conceptualization, case studies and quizzes.

Besides studying core marketing, functional area & strategy courses, participants study innovative PGDM courses in Digital Marketing, Event Marketing, Rural Marketing, Green Marketing, Marketing of Financial Products, Luxury Marketing and Media & Communication. With the Academic advisory council comprising of 101 professionals from top brands and the academic world, the regularly updated industry focused curriculum and pedagogy prepare the students for managerial and leadership responsibilities.

Ndim Library

Marketing students are actively involved in organizing several events under the aegis of the Marketing Club which organizes national level inter-college branding competitions to showcase and polish their marketing skills. More than 20 Top brands of India sponsor these events in various forms. Marketing Club also designs and publishes an e-Magazine, where students contribute their articles and get an insight into what is happening in the business world. The e-Magazine analyses more than 30 top Indian and International brands thereby fostering a better conceptual understanding of their functioning.

As is the case with every course at NDIM, this programme also offers Dual specialization and involves an active mix of class-room learning supplemented with constant practical exposure and growth. Students regularly attend guest lectures, conferences, seminars, workshops, simulation exercises with the Industry specialists and pursue live projects, summer and winter internships. Several modules are fully taught by the recruiters at the campus. All NDIM students also undergo continuous corporate skilling and grooming from day one to ensure they excel interviews not only in academics but also on the requisite corporate skills & business etiquettes.

Ndim Library

Apply for PGDM (MBA) 2024-26 (29th) Batch

    Course Structure

    New Delhi Institute of Management
    PGDM (Marketing)
    Course CodeCourse Title
    Semester-I
    C-101Principles & Practices of Management
    C-102Managerial Economics
    C-103CStatistics for Decision Science
    C-104Accounting for Managers
    C-105Marketing Management
    C-106Organisational Behaviour
    C-108AEmerging Technologies for Managerial Excellence
    C-108BData Analytics for Business Excellence using MS Excel & R Programming
    C-108DIntroduction to Digital Marketing
    C-109Organisational Sustainability
    C-110Cost & Management Accounting
    C-114Artificial Intelligence for Everyone
    C-107Corporate Skills Development-I
    Semester-II
    C-201Human Resource Management
    C-202AFinancial Management
    C-203Business Research Methods for Marketing
    C-204Information System & Technologies (MIS & Tableau) for Marketing
    C-205Economic Environment & Business Implications
    C-208ABusiness Analysis & Applications (Marketing Domain)
    C-208BBusiness Analysis & Applications (Marketing Aptitude)
    C-207Corporate Skills Development-II
    C-211Company Based Research Project
    BA-02Data Engineering using SQLite & SAS
    BA-07Machine Learning using KNIME
    BA-08Machine Learning using Python
    DGM-01PPC Campaigns
    DGM-03Strategic Social Media Marketing
    DGM-07Digital Marketing Analytics
    HR-01Talent Acquisition
    HR-02Performance Management
    HR-08Advanced HR Metrics & Analytics
    IB-01Export-Import Procedures & Documentation
    IB-02International Business Negotiation & Managing Cross Cultural Diversity
    IB-03Forex Management
    MM-01Integrated Communication for Marketers
    MM-02Sales & Distribution Management
    MM-09Business to Business Marketing
    POM-01Operations Research & Applications
    POM-02Logistics & Supply Chain Management
    POM-03Service Operations Management
    Semester-III
    C-301Business Intelligence with Power BI for Marketing
    C-302Production & Operations Management
    C-303Business Policy & Strategic Analysis Management
    C-305ABusiness Analysis & Application - Domain
    C-305BBusiness Analysis & Application - Aptitude
    SIPSummer Internship Project
    C-304Campus to Corporate
    MM04Marketing of Services
    MM05Consumer Behaviour
    MM03Digital & Social Media Marketing
    MM07Retail Management
    MM12Marketing Analytics
    HR04Compensation & Rewards Management
    HR05Employee Relations & Labour Laws
    HR10Organizational Transformation
    HR12Learning & Development
    FM05Financial Risk Management
    FM03International Financial Management
    FM12Business Valuation & Modelling
    FM07Taxation
    FM10Financial Analytic
    IB04Exim Entrepreneurship- III (International Business Strategy)
    IB05Exim Entrepreneurship-I (Documentation & Risk management in Exim Trade)
    IB07Exim Entrepreneurship-III (Exim Operation and Implementation)
    POM04Warehousing Inventory Management
    POM05Total Quality Management
    POM07Supply Chain Analytics
    DGM04Content Marketing & Optimization
    DGM05Online Reputation Management
    DGM06Website Analysis, SEO & Google Analytics 4.0
    BA09AI on Cloud
    BA10Intelligent Automation using UIPATH
    BA11Deep Learning Using Python
    Semester-IV
    MM09Business to Business Marketing
    C-401Business Ethics for Marketing
    C-402Entrepreneurship & Project Management
    C-403Global Business Management
    C-404Legal Aspects of Business
    C-405Major Research Project & VIVA
    MM06International Marketing
    MM10Product & Brand Management

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