PGDM in Marketing Management

    Post Graduate Diploma in Management (Marketing)

    Marketing has always been one of the extremely popular career destinations for Management Students. This discipline offers career choices in a wide variety of industry verticals like Consumer Marketing, Business to Business Marketing, Marketing Research, Direct Marketing, Public Relations, Services Marketing, Branding, Dealer Sales, Product Management, Advertising, Event Management, Social Media Marketing, Digital Marketing and innumerable other verticals. Arguably the key to success behind every activity, product and service lies in its marketing plan, marketing strategy and marketing manpower. NDIM recognizes this fact and is therefore widely known for its Marketing Specialization.

    The PGDM (Marketing) at NDIM is a 2-year, Full Time course that is Approved by the All India Council for Technical Education (AICTE), Ministry of HRD, Govt. of India. The course was also granted MBA equivalence from AICTE in 2008 and Accreditation by ASIC, UK since 2014.

    The Programme equips its participants with fundamental marketing management skills and in-depth knowledge of building customer-centric organizations. Based on the way the marketing functions are evolving and keeping in view the need for ever changing strategies, the programme covers core marketing courses and a choice of contemporary elective courses. The programme is challenging as a large part of the learning is based on applied research, live projects and internships, class-room conceptualization, case studies and quizzes.

    Besides studying core marketing, functional area & strategy courses, participants study innovative courses in Digital Marketing, Event Marketing, Rural Marketing, Green Marketing, Marketing of Financial Products, Luxury Marketing and Media & Communication. With the Academic advisory council comprising of 101 professionals from top brands and the academic world, the regularly updated industry focused curriculum and pedagogy prepare the students for managerial and leadership responsibilities.

    Marketing students are actively involved in organizing several events under the aegis of the Marketing Club which organizes national level inter-college branding competitions to showcase and polish their marketing skills. More than 20 Top brands of India sponsor these events in various forms. Marketing Club also designs and publishes an e-Magazine, where students contribute their articles and get an insight into what is happening in the business world. The e-Magazine analyses more than 30 top Indian and International brands thereby fostering a better conceptual understanding of their functioning.

    As is the case with every course at NDIM, this programme also offers Dual specialization and involves an active mix of class-room learning supplemented with constant practical exposure and growth. Students regularly attend guest lectures, conferences, seminars, workshops, simulation exercises with the Industry specialists and pursue live projects, summer and winter internships. Several modules are fully taught by the recruiters at the campus. All NDIM students also undergo continuous corporate skilling and grooming from day one to ensure they excel interviews not only in academics but also on the requisite corporate skills & business etiquettes.

    Apply for PGDM (MBA) 2020-22 (25th) Batch


    Course Structure

    New Delhi Institute of Management – Batch 2019-21
    PGDM (Marketing)
    Course CodeCourse Title
    Semester-I
    C101Principles and Practices of Management
    C102Managerial Economics
    C103Business Statistics
    C104Accounting for Managers
    C105Marketing Management
    C106Organisational Behavior
    C107Corporate Skills Development
    C108AEmerging Technologies for Managerial Excellence
    C108BData Analytics for Business Excellence
    C108CIntroduction to Business Analytics
    C108DIntroduction to Digital Marketing
    C109Corporate Social Responsibility
    C110Business Analysis & Applications
    C111Emerging Global Business Trends
    C112Global Business Communication - I
    C113Comprehensive Company Based Research Project - I
    C114Foreign Language(Japanese)
    Semester-II
    C201Human Resource Management
    C202Financial Management/Corporate Finance
    C203Business Research Methods
    C204Information System & Technologies (MIS & Tableau)
    C205Macro Economic Environment of Business (Indian Economy and Policy & Business Environment)
    C206Application of digital Technology in Functional Area (MarTech/FinTech/HRTech)
    C207Corporate Skills Development-II
    C208Business Analysis & Applications ( Domain & Aptitude Skills)
    C209Practical Exposure on CSR
    C210Global Buisiness Communication - II
    C211Comprehensive Company Based Research Project - II
    C212Foreign Language (Optional)(French/Japanese)
    Semester-III
    C301Data Visualisation through Power BI
    C302Production and Operations Management
    C303Strategic Business Management & Analysis
    C304Campus to Corporate
    C305Business Analysis & Applications ( Domain & Aptitude Skills)
    C306Foreign Language (Optional)(French/Japanese)
    Semester-IV
    C401Business Ethics
    C402Entrepreneurship & Project Management
    C403Global Business Management
    C404Legal Aspects of Business
    C405MAJOR RESEARCH PROJECT AND VIVA
    SUMMER INTERNSHIP(8 weeks x 8 hrs x 5 days)
    Specialization Papers in Semester - II(4 papers of 3 credits Splzn-I)
    Specialization papers in Semester - II(3 papers of 3 credits Splzn-II)
    Specialization Papers in Semester - III(2 papers of 3 credits Splzn-I)
    Specialization Papers in Semester - III(3 papers of 3 credits Splzn-II)
    Specialization Papers in Semester - IV:

    Option 1: (2 papers of 3 credits each Splzn-1 and 2 papers of 3 credits each Splzn-2)
    Option 2: (12 Weeks of Entrepreneurship/Family Business Experience and Final Report)
    Option 3: (12 Weeks of Industry/Corporate Internship and Final Internship Report)
    Option 4:
    a) 1 paper of 3 credits from each Splzn-1 and 1 paper of 3 credits each from Splzn-2
    b) 4 Weeks Internship and Final Internship Report 3 credits
    c) Corporate Mentoring Progremme 2 credits + International Immersion 1.5 credit
    Media specialization opted
    List of Specialization courses
    1Specialization on Human Resources Management (3 credit each course)
    HR01Talent Acquisition, Development & Retention of Employees
    HR02Performance Management
    HR03Strategic Cross Cultural and Global Management
    HR04Compensation & Rewards Management
    HR05Employee Relations & Labour Legislations
    HR06Organizational Developments & Change
    HR07HR Analytics
    HR08Advanced HR Matrix
    HR09International HRM
    2Specialization on Marketing (3 credit each course)
    MM01Integrated Marketing Communication & Brand Promotion
    MM02Sales & Distribution Management
    MM03Digital Marketing & Social Media Marketing
    MM04Marketing of Services
    MM05Consumer Behaviour and Strategic Brand Management
    MM06International Marketing
    MM07Retail Management
    MM08Marketing to the base of the pyramid consumers
    MM09Business to Business Marketing
    Capsule Course
    MMC01Disruptive Marketing
    MMC02Social Selling
    3Specialization on Finance (3 credit each course)
    FM01Principles of Banking & Insurance
    FM02Financial Markets & Services
    FM03International Financial Management
    FM04Security Analysis & Portfolio Management
    FM05Financial Risk Management
    FM06Merchant Banking & Corporate Restructuring
    FM07Behavioural Finance
    FM08Taxation
    FM09Project Finance
    4Specialization on International Business Management (3 credit each course)
    IB01Export-Import Procedures & Documentation
    IB02International Business Negotiation & Managing Cross Cultural Diversity
    IB03International Business Strategy
    IB04Foreign Exchange Management
    IB05Risk & Insurance in International Trade
    IB06International Marketing Logistics
    IB07International Economics
    IB08International Marketing Management
    5Specialization on Operations & Supply Chain Management (3 credit each course)
    POM01Operations Research Applications
    POM02Supply Chain Management
    POM03Service Operations Management
    POM04Warehousing Inventory Management
    POM05Total Quality Management
    POM06Productivity & Performance Management
    POM07Operations Strategy
    POM08Sourceing Management
    6Specialization on Digital Marketing (3 credit each course)
    DGM01PPC Campaigns
    DGM02Advanced Digital & Social Media Concepts
    DGM03Social Media Marketing & Microblogging
    DGM04Content Marketing and Blogging
    DGM05Online Reputation Management (ORM)
    DGM06Website Analysis, SEO & Google Analytics
    DGM07Digital and Social-Media Strategies
    DGM08Website UI/UX and E-commerce Marketing
    7Specialization on Business Analytics (3 credit each course)
    BA01Data Analytics using R
    BA02Data base Management system using SQLite
    BA03Programming skills in Python
    BA04Machine Learning using R and Rapidminer 
    BA05Advanced DBMS using SAS
    BA06Data Analytics with Python
    BA07Advanced Data Visualization using Tableau
    BA08Big Data Analytics using Hadoop

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