PGDM Course in Marketing
The study of Management has taken many twists and turns over the last many years due to obvious reasons such as of Globalization of economy, greater competition, use of technology, widening customer base, and rapidly evolving business practices. It has become an imperative for management institutes to keep up the pace.
These developments are clear indications towards a need for a management college to offer students more specialized and focused options to cope up with emerging challenges.
The industry always keeps an eye out for a management institute that prepares its students in view of the steep requirement of trained professionals in the business world. Today, dynamic marketing opportunities abound in Capital goods, Consumer goods, Services, Retailing, Distribution, Advertising, Promotion, Direct marketing, E-commerce – B2B and C2B marketing, International marketing, etc.
The objective of this special 'sector oriented' programme is to develop World-Class Marketing Professionals with strong market acumen and value systems.
About Marketing Programme
The Post Graduate Diploma in Management (Marketing) is a 2-year, full time programme approved by the AICTE and also MBA equivalence by the AICTE itself since 2008. This programme is internationally accredited by ASIC (U.K.)
This programme is designed specially for candidates who aspire to have formal management education to equip them with modern managerial tools and techniques in marketing management. The programme aims to develop conceptual knowledge and behavioral skills in the students to enable them to cope with the developing challenges in the corporate world. The course is designed not only to impart knowledge of new practices and tools of marketing management but also to complement basic learning of students with practical experience and corporate practices to meet the needs of students, society and prospective employers, including opportunities for self employment. The modular design of the course, divided into four semesters, builds a strong foundation in the basic areas of management with specific focus on marketing. Completion of summer internship and end term research project are mandatory for students.
Being a Marketing Specialist programme, the course equips participants with fundamental marketing management skills and in-depth knowledge of building customer centric organization. Based on the way the marketing function has evolved as well as current turbulent times and emerging market needs, the programme focuses on imparting education, covering both core marketing area courses as well as carefully selected classic and contemporary elective courses in the areas of retailing & merchandising, marketing communications, services marketing, international marketing, rural marketing and general marketing. An empirical study of the art of marketing practice to be submitted in the form of a dissertation will further assist students to become sound marketing professionals.
The programme is challenging, hence a large part of learning is based on applied research, live projects and internship, besides class room conceptualization and cases, quizzes, term papers, written examinations, case submissions and discussions, etc. Besides large number of core marketing and other functional areas and strategy courses, the participants study innovative courses in Internet Marketing, Below-the-line Marketing, Event Marketing, Bottom of Pyramid Marketing, Rural Marketing, Financial Services Marketing, Sports Marketing, Green Marketing, etc.
- A Bachelor's Degree(10+2+3 or 4) in any discipline with a minimum of 50% marks in aggregate or equivalent grades
- Candidate with business experience will be given additional weightage in the selection process
- Candidates appearing in the Final year exams can also apply
- Final selection will be based on the performance in CAT/MAT and subsequent Group Discussion and Personal Interview
Click here for MBA Equivalence Letter of AICTE.