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Post Graduate Diploma in Management (Marketing)

Marketing has always been one of the extremely popular career destinations for Management Students. This discipline offers career choices in a wide variety of industry verticals like Consumer Marketing, Business to Business Marketing, Marketing Research, Direct Marketing, Public Relations, Services Marketing, Branding, Dealer Sales, Product Management, Advertising, Event Management, Social Media Marketing, Digital Marketing and innumerable other verticals. Arguably the key to success behind every activity, product and service lies in its marketing plan, marketing strategy and marketing manpower. NDIM recognizes this fact and is therefore widely known for its PGDM Marketing Specialization.

The PGDM Course (Marketing) at NDIM is a 2-year, Full-Time course that is approved by the All India Council for Technical Education (AICTE), Ministry of HRD, Govt. of India. The course was also granted MBA equivalence from AICTE in 2008 and Accreditation by ASIC, UK since 2014.

Programme Educational Objectives (PEOs)

Graduates will be able to:

PEO 1: Solve Business Problems in a National/Global context using latest managerial techniques and supporting tools.

PEO 2: Behave in a Socially and environmentally responsible, and value driven manner.

PEO 3: Manage various business projects/entrepreneurial ventures/family business.

PEO 4: Be Positive & open-minded Business Professionals with technical and managerial competency, capable of life-long learning, leading and guiding teams exhibiting effective communication and corporate skills.

PEO 5: Critically analyze business situations, formulate strategies and take effective informed decisions and thereby manage the business processes.

For batch 2024-26

Program Outcomes (POs)

PO1:   Apply knowledge of management theories and practices to solve business problems.

PO2:   Foster Analytical and critical thinking abilities for data-based decision making.

PO3:   Ability to develop Value based Leadership ability.

PO4:   Ability to understand, analyze and communicate global, economic, legal, and ethical aspects of business.

PO5:   Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.

Program Specific Outcomes (PSOs)

PSO1: Ability to generate ideas and transform these into startups/entrepreneurial endeavors.

PSO2: Ability to generate solutions to new problems using research, creativity and innovative mind set in the marketing domain.

PSO3: Ability to design policies, strategies and programs by analyzing the relevant internal and external forces and their business impact

For Batch 2025-27

Program Outcomes (POs)

PO1: Apply knowledge of management theories and practices to solve business problems. 

PO2: Foster Analytical and critical thinking abilities for data-based decision making. 

PO3: Ability to develop Value based Leadership ability. 

PO4: Ability to understand, analyze and communicate global, economic, legal, and ethical aspects of business. 

PO5: Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.

Program Specific Outcomes (PSOs)

PSO1: Ability to identify gaps, generate ideas and transform these into startups/entrepreneurial endeavours. 

PSO2: Ability to generate solutions to new problems using research, creativity and innovative mind set in the marketing domain.  

PSO3: Ability to design policies, new age marketing strategies and programs by analyzing the relevant internal and external forces and their business impact

The Programme equips its participants with fundamental marketing management skills and in-depth knowledge of building customer-centric organizations. Based on the way the marketing functions are evolving and keeping in view the need for ever changing strategies, the programme covers core marketing courses and a choice of contemporary elective courses. The programme is challenging as a large part of the learning is based on applied research, live projects and internships, class-room conceptualization, case studies and quizzes.

Besides studying core marketing, functional area & strategy courses, participants study innovative  PGDM courses in Digital Marketing, Event Marketing, Rural Marketing, Green Marketing, Marketing of Financial Products, Luxury Marketing and Media & Communication. With the Academic advisory council comprising of 101 professionals from top brands and the academic world, the regularly updated industry focused curriculum and pedagogy prepare the students for managerial and leadership responsibilities.

Marketing students are actively involved in organizing several events under the aegis of the Marketing Club which organizes national level inter-college branding competitions to showcase and polish their marketing skills. More than 20 Top brands of India sponsor these events in various forms. Marketing Club also designs and publishes an e-Magazine, where students contribute their articles and get an insight into what is happening in the business world. The e-Magazine analyses more than 30 top Indian and International brands thereby fostering a better conceptual understanding of their functioning.

As is the case with every course at NDIM, this programme also offers Dual specialization and involves an active mix of class-room learning supplemented with constant practical exposure and growth. Students regularly attend guest lectures, conferences, seminars, workshops, simulation exercises with the Industry specialists and pursue live projects, summer and winter internships. Several modules are fully taught by the recruiters at the campus. All NDIM students also undergo continuous corporate skilling and grooming from day one to ensure they excel interviews not only in academics but also on the requisite corporate skills & business etiquettes.

Students at NDIM pursue not just One, but Dual Specializations which multiplies their Career Opportunities manifold. 15% of each Subject is taught by practising professionals from the Industry. Students choose from a range of options like Marketing, Finance, Human Resource Management, Media Marketing & Communication, E-Commerce & IT, International Business, Digital Marketing, Production Operations & Supply Chain Management and Business Analytics. Additional New Age Modules which are in the pipeline include Artificial Intelligence, Internet of Things & Block Chain Technology.
AICTE in its only official Annual survey has declared NDIM as the Best Industry-Linked Management Institute in 2017, 2018 and again in 2019. Industry Interface is one of the most critical differentiators for management institutions worldwide. NDIM gives due recognition to this fact and ensures its students get the Best Industry Connect so they graduate from NDIM as Industry ready professionals, equipped to take on real life business challenges from day one, with the potential to soon move into Leadership roles.
Delivering 100% placements year-on-year is not a matter of chance. Our high quality and frequent industry connect including corporate mentoring, internships, live projects, guest lectures, plant visits, etc all supplement our modern class room education and help our students in being Industry ready. The final placements for the 2020-22 and 2021-23 batch were completed with 100% success much before completion of the course. Many of our students got multiple job offers across industries. The full-time placements for the 2022-24 Batch started in Sep 2023 itself (i.e 9 months before course completion) and are proceeding brilliantly with many students receiving job offers from the biggest MNCs just at the start of their 3rd semester.

Apply for PGDM (MBA) 2026-28 (31st) Batch

Recruiters

Aastha Gupta
Deloitte

My experience at NDIM is brilliant. NDIM helped me transform myself from an average individual to a thorough professional. The teachers are easily approachable and help us groom ourselves personally and professionally. This B-School is the Best Industry linked institute which provides extensive corporate exposure to its students. Corporate Skill Development classes which help us prepare for the business world are supplemented with active preparatory sessions for each company; personal attention is given to every student. NDIM helped me transform my weaknesses into my strengths leading to my placement in my Dream Company Deloitte just at the start of my second year.

Naman Jain
Deloitte

My journey at NDIM has been full of learning, growth and fun. My transformation from an introvert student into a confident man who excelled in all the presentations, group discussions and interviews has been possible due to the exposure at NDIM. The faculty is very knowledgeable, enthusiastic and puts a lot of effort into the growth of each student. The quality of companies that come for recruitment and the packages offered are quite impressive. I enjoyed my campus coordinated Internship and Live projects with Aditya Birla, Dabur and Wealth creations. These practical experiences were a superb value addition. I am very excited at my final campus placement with a renowned company like Deloitte almost 10 months before completion of my course.

Anjali Nagpal
Ernst & Young (EY)

In the beginning of my 4th semester, I got a final campus placement in my chosen profile with a renowned Financial Services company listed on the NSE. However, due to the sudden outbreak of covid-19 and related business disruption, my joining got substantially delayed. At this point NDIM was again very supportive and they helped me get an equally good alternate placement with a globally renowned financial services company, Ernst & Young. Overall, my 2-year journey of professional growth at NDIM was really thrilling and full of academic and corporate exposure. I enjoyed my stay at NDIM so much because I got to learn a lot of different things. The Faculty has been quite supportive at every step. Even at the time of final placements, when I was struggling in my initial interviews, the teachers and placement team were very cooperative, they helped me identify my weakness and overcome it, so I could get placed in my dream company. The corporate exposure at NDIM is phenomenal. In addition to plant visits, guest lectures, high profile corporate conferences, I was given practical experience through two internships with companies such as Aditya Birla and Ummeed Housing Finance. I am very thankful to every member of NDIM.

Anjali Gupta
Ernst & Young (EY)

I am from Ludhiana, Punjab and being from a small town it was a dream come true when I got a campus placement in one of the world’s top MNCs Ernst & Young as a Financial Risk Analyst. It was because of NDIM that I was able to achieve this feat. This college is a platform where you can enhance your skills and achieve more than what you expect. I had a very enriching experience at NDIM. The faculty has diverse prior corporate experience and hence provides us with a broader perspective to business case studies. Placement cell is excellent and it gave us a lot of exposure through guest lectures, industry visits, corporate mentoring and multiple internships. My two years at this college were a golden period for me. Joining NDIM was the Best decision I have ever made.

Ritika Suri
Blackrock

I came to NDIM with the Goal of Learning one new thing every day and today when I look back at the year that has elapsed, I feel it was an amazing journey full of learning and meaningful experiences. The training at NDIM helped me smoothly sail through my summer & winter internships. Besides conceptual knowledge, NDIM taught me other key skills like how to build professional networks, make the best use of given resources and make business case presentations before senior managers. The feeling of getting my final campus placement so early in my course with the world’s largest asset management company, Blackrock was amazing and it made my teachers and parents proud. I sincerely thank NDIM faculties, mentors and the placement cell for helping me grab the wonderful opportunity of working with Blackrock.

Raj Shishodia
Blackrock

My experience at NDIM was excellent. I am a BTech graduate and hence had a purely technical background. The highly experienced and helpful NDIM faculty constantly guided my transition from Engineering to Financial Management and Business Analytics field, in addition to helping me improve on my presentation, communication and soft skills. Any student with enough motivation can really excel under the guidance of the awesome NDIM faculty and make a great career with the support of the amazing placement team of the college. In addition to many avenues for corporate connect at NDIM, I got two internships with leading brands like Yamaha Motors and Ernst & Young which gave me a great opportunity to practically apply my classroom learning and shape up my skills for final placement. I am proud to share that just at the start of my second year, I got a campus placement in one of the world’s top Investment Management Corporations, Blackrock, in the role that I desired.

Aniruddha Dey
Ernst & Young (EY)

At NDIM, we learn how to prepare for the corporate world, how to upskill, groom and present our best foot forward and how to handle multiple projects and deadlines within the allotted time. In addition to Business Management lectures, the extensive Global Business Communication and Corporate Skill Development sessions offered by NDIM helped me improve my communication & presentation skills, confidence and business etiquettes. NDIM being one of the Best Business Schools offers top notch corporate exposure. I did internships through NDIM with renowned companies like Britannia and Hitachi and Live projects with Colgate Palmolive and iKure. All the learning and experiences in this college, led to my final campus placement with one of the big 4 Global Accounting and Financial Consulting firms, Ernst & Young (E&Y)

Gaurav Singh
ITC

NDIM is one of the Best B-schools in India which knows how to transform you into a professional, enhance your global business knowledge and get you ready for the Corporate World. A lot of investment is made on preparing the students for their careers through active corporate mentoring, classroom to corporate classes, corporate skills development sessions and extensive industry exposure. Through the college I got a chance to work and train with great brands like Oyo rooms, Parag Milk and Colgate, and finally I am very happy to share that I got a campus placement with a big brand like ITC. The Corporate Resource Centre team at NDIM is really helpful.

Ghanishtha Talwar
Blackrock

The learning process never stops at NDIM and that’s what makes it an awesome B-School. Studying at NDIM has been a great experience with inspiring academic lectures, case studies, class presentations, group projects, regular corporate connect and student led social events. I have learnt a lot about Business Management and developed the skills required for making a successful career in the Industry. The Institute goes out of its way in ensuring the students are fully prepared to perform well in their Internships and Final placement interviews. Special recruiter specific preparatory classes are conducted in addition to Industry focussed soft skills courses on Corporate Skills Development and Global Business Communication. The college got me internships with Urban Clap and Oyo Rooms (both of which are among India’s most valued start ups) which was a great learning experience. The extensive corporate exposure at regular intervals is a very impressive aspect of studying at NDIM. Inclusion of futuristic subjects on Tableau, Power BI and Advanced excel make the academic programme quite unique. All this learning resulted in my campus placement very early in my third semester with the world’s largest asset management company, Blackrock.

Nidhi Joshi
Ernst & Young (EY)

I come from a small town in Uttarakhand and joining this institute provided me with amazingly better educational facilities and a platform for entering the top tier of the corporate sector. Within 15 months of joining this 2 year course, I got a final campus placement in one of the world’s biggest and most reputed financial consulting firms E&Y – Ernst & Young. From the very first day, the NDIM faculty try to take you out of your comfort zone, express your views and achieve your true potential. The most amazing part of the institute is its placement cell, which stands by you throughout your placement preparation and the faculties, who are with you through thick and thin. Corporate mentoring, internships and live projects help us experience the corporate world directly and be better prepared for our full time placements. Faculty mentors do a great job in helping students from internships till their final placement. Preparatory sessions for domain expertise, aptitude and personal interviews are conducted for all major recruiters which help students to train in advance for the placement process. I would like to thank the whole NDIM team for making my journey so memorable and full of learning and giving an amazing start to my corporate career through my placement with Ernst & Young.

Arushi Gautam
Hindustan Unilever Limited (HUL)

My journey with NDIM has been full of positivity and encouragement, from the first semester till the fourth semester. Because of NDIM, I got the opportunity to do my corporate mentoring under a very famous actor Mr. Avijit Dutt, who is also an awesome communications expert and the only actor to have applied for 2 patents. In addition to Business Studies, I was exposed to latest technological tools like Tableau and Power BI. The multiple internships from the college, significantly expanded my knowledge and professional goals. I did internships with Carlsberg and MediaKraft. As a part of NDIM Europe study tour, I also got to visit various countries like Netherlands, France and Belgium where I learnt about European culture and International Business trends and standards. I extend my sincere gratitude to the placement team and the teachers who helped in my final campus placement with HUL – Hindustan Unilever Ltd, one of the most renowned MNCs in the FMCG sector.

Simran Jhandai
Hindustan Unilever Limited (HUL)

NDIM is the Best Industry linked college. It helped me in applying my classroom learning in the corporate world by providing us various opportunities to work with esteemed brands. The placement team got me internships and live projects with Khadi Naturals, Dabur and Reliance Jio Infocomm. NDIM has enriched my life in many ways as the college focused not only on academics but also on various other aspects like corporate grooming and personality development by conducting special communication & corporate skills classes and active mentoring. It feels amazing to be in a college that has been appreciated by the former Prime Minister Dr Manmohan Singh. Last but not the least, NDIM has made me a better person by imparting skills like team building, time management and leadership which are needed not only in a corporate set up but in each and every phase of one’s life. NDIM can make you live your dream if you just work hard and believe in yourself. My dream came true when I got a final campus placement in the middle of my third semester itself with one of India’s most renowned FMCG’s HUL – Hindustan Unilever Limited.

Nikhil Somani
Adani Wilmar

I always had a flair and passion for the field of Marketing and I am so thankful to all the Teachers of this department who helped me in my journey from the first day itself till the day I got my desired campus placement with Adani Wilmar, one of India’s most well known MNCs. Prior to my final placement, NDIM gave me many opportunities for corporate connect including internships in ShaadiShaga.com & Edelweiss Broking which helped me a lot in getting the relevant practical exposure and made me confident of my abilities. The awesome Industry connect at NDIM distinguishes it from other B-Schools. I really enjoyed the classes and the healthy competition with my peers.

Avantika Bisht
Ernst & Young (EY)

I always wanted to work in a high profile MNC in the field of Finance and I feel elated to share that I got a final campus placement with one of the World’s biggest Financial Advisory firms, Ernst & Young just at the start of my second year. My campus led internships during PGDM with Jaypee Group and Minda Corporation, helped me gain a lot of practical insights and skills to succeed in my chosen field of interest. The finance faculty at NDIM is applaudable. The efforts of the entire team at the college to ensure the students become their best version are highly appreciated. I saw an immense improvement in my knowledge, soft skills and personality. Opportunities for live projects, internships, learning foreign languages, guest lectures and constant support by the faculty and staff has ensured a wonderful memory of my time at NDIM. I am keenly looking forward to starting my new role with Ernst & Young.

Mayank Bhatia
Reckitt Benckiser

Exciting, is the one word that aptly describes my time at NDIM. Some of my special memories of NDIM include participating and organising the 3 day inter college cultural festival, sports meet, Smart India Hackathon (colleges are selected by AICTE to host the Hackathon) and my convocation, where the former Prime Minister of India Dr Manmohan Singh was the Chief Guest. Classes on Global Business Communication and Corporate Skills Development really enhanced my skills for the Corporate Sector. The summer and winter internships and Live projects were immensely helpful. The placement cell got me internships and projects with HDFC Bank, Stallion Capital, Bajaj Finserv and Wealth Creations. I was super excited when I got a pre-placement offer for a full time job at the end of my Internship. However, by then I had discovered my passion for the Consumer Goods space and hence I got a final placement with Reckitt Benckiser, a renowned British MNC, some of its popular brands include Dettol, Disprin, Strepsils, Lysol and many more. Thank you for everything NDIM.

Piyush Pareek
Federal Bank

My experience in NDIM has been a great roller coaster ride. From my lows due to lack of confidence and stage fear to developing into a confident professional, from the worst presenter to the high of being one of the best presenters and speakers, I have achieved my academic and professional aspirations at NDIM. The helpful teachers & my peers, subject wise presentations, extempore & viva, participation in events like fresher’s party, bulls & bears, fashion show, sports and cultural festivals, all substantially enhanced my confidence and interpersonal skills. The college provided me two internships with Kotak Mahindra Bank and Aditya Birla Sunlife which gave me the real perspective of the world of finance. At NDIM I managed the college festivals and social events along with the challenging academic curriculum, which has instilled in me the belief that I will be able to balance my personal life along with a great professional career. In just our third semester, I got a final campus placement in my desired profile with a reputed financial institution like Federal Bank.

Abhishek Gupta
S&P Global

Thank you NDIM for providing me final placement in such a highly esteemed organization like S&P Global, a unit of Standard & Poor’s USA. Being a part of NDIM has been a great learning experience. I have been able to connect with distinguished Industry Leaders through various activities organized by the college. Prior to my final placement, the college also got me internships with top companies like ITC Hotels and Century Plyboards. The faculty have been extremely helpful and motivating during classes and throughout the placement period, organizing special preparatory sessions tailored to each recruiter. The 24×7 efforts by the placement team and faculty, for our brighter future, are really commendable.

Naureen Ansari
S&P Global

NDIM has helped me a lot by enhancing my professional skills and abilities and grooming me into a more mature individual. From the first semester itself we have been trained and coached for the corporate world. Most of the teachers are corporate professionals who share their practical experience; the course is updated regularly according to the changing requirements of the Industry. The faculty is very approachable and helpful whether it is about class related queries or preparation for internships and placements. The active and experienced mentors at NDIM also helped me in discovering where my interest lies and in which field I should start my career. The placement team got me two high quality internships in Tata Steel and Riqueza Capital with gave further clarity to my thought process and helped me apply my classroom learning in the real world. In the middle of my fourth semester, I also got a final campus placement with a great brand like S&P Global, a renowned American MNC engaged in the field of financial information and analytics.

Preety Gupta
ICICI Bank

The day I came to the campus for my admission interview, I saw the impressive list of companies that recruit from here. But during my time at NDIM I realised the reason behind it. It was the hard work of every teacher of NDIM to ensure the students are very well prepared for the corporate sector and the role of the placement cell to continuously add bigger brand names to the recruiters list. Besides Industry aligned management education, I also learnt skills like time management, multi tasking and team work. I got many opportunities for industry connect along with multiple internships. Special placement preparatory classes were also quite helpful. I am thrilled that all the exposure at NDIM helped me get a campus placement with ICICI Bank within my third semester itself.

Keshav Aggarwal
JK Tyres

I would sincerely like to thank NDIM for my final campus placement with an esteemed company like JK Tyres. This college constantly provided high quality academic inputs, mentoring and practical industry exposure, which enabled me to get ready for a placement in a company of my choice. Besides plant visits and guest lectures, NDIM gave me the exposure of working on projects and internships with some of the best companies like Dabur, Oyo and Ashok Leyland. I can see a huge positive change within me and the full credit goes to NDIM. I am pleased to say that NDIM has fulfilled all my expectations of a great B-School.

Diksha Agarwal
HT Media

NDIM made sure our studies do not suffer due to the sudden nation-wide lockdown. Even from home we were given exceptional learning, placement preparation and job opportunities. The placement cell continued to help us during these testing times of sudden economic disruption and I am grateful that I got my final campus placement with an amazing brand like Hindustan Times (HT) Media. The academic experience with a world class infrastructure and excellent faculty at NDIM has equipped me with the knowledge and skills required for a lifelong career of excellence. The exceptional programmes and teaching methodologies backed by practical skills and industry interface have given me the confidence to excel in my Corporate career. The all-time support and motivation of the faculty members has enlightened me throughout this beautiful journey of 2 years with NDIM.

Annu Kumari
ICICI Bank

The key aspects which make NDIM stand out from other B-Schools are its well-planned Modern curriculum, awesome club activities, Excellent Corporate Mentorship programme, Top quality Internships & Live projects and Amazing Final Placements. From the very first day at NDIM, the faculties encouraged me to come out of my comfort zone and enhance my professional and leadership qualities. The college gave me excellent internships and live projects with Aditya Birla Fashion, Algotherm India, Oyo and Dabur. My training and continuous learning at NDIM helped me get my desired final campus placement with ICICI Bank in the middle of my third semester. The college displayed deep concern for each student’s health and welfare in times of Covid-19 while ensuring our studies do not get negatively impacted. The amount of Online Industry Connect achieved during the Lockdown was phenomenal.

Abhishek Pandey
ICICI Bank

As I was from a BTech background, I had no idea of business management studies or the corporate sector. However, on day one I was quite positive as I had received very encouraging feedback about this college and its track record was super impressive. The highly reputed faculty imparts excellent knowledge in class, but even after classes they are always available to the students and have a very supportive attitude. The hi-tech labs, smart classes & modern library all provide great infrastructural support for learning. The corporate mentoring programme where every student is assigned a working professional as a mentor is a very good initiative. The placement cell offers lots of corporate interactions through various means. I was given two internships with renowned companies like Carlberg and Future group which really broadened my horizons. Overall NDIM gave me the skills and confidence to tackle any professional issues and life in general. All this learning helped me get a final campus placement with ICICI Bank, my dream company very early in my second year.

Umesh Nijhawan
ITC

Thank you NDIM for an amazing opportunity to get connected with the Corporate world in a professionally planned sequential manner. I started with a Winter internship in Future Group, followed by Summer Internship and Live Projects in Dabur and Khadi India. This practical exposure, along with valuable guidance from my NDIM mentors, Corporate Cell and Faculty helped me get a great placement in ITC. I would like to thank my teachers and the placement team for guiding and training me into a professional and making my parents proud.

Course Structure

New Delhi Institute of Management
PGDM (Marketing)
Course CodeCourse Title
Semester-I
C-101Principles & Practices of Management
C-102Managerial Economics
C-103CStatistics for Decision Science
C-104Accounting for Managers
C-105Marketing Management
C-106Organisational Behaviour
C-108AEmerging Technologies for Managerial Excellence
C-108BData Analytics for Business Excellence using MS Excel & R Programming
C-108DIntroduction to Digital Marketing
C-109Organisational Sustainability
C-110Cost & Management Accounting
C-114Artificial Intelligence for Everyone
C-107Corporate Skills Development-I
Semester-II
C-201Human Resource Management
C-202AFinancial Management
C-203Business Research Methods for Marketing
C-204Information System & Technologies (MIS & Tableau) for Marketing
C-205Economic Environment & Business Implications
C-208ABusiness Analysis & Applications (Marketing Domain)
C-208BBusiness Analysis & Applications (Marketing Aptitude)
C-207Corporate Skills Development-II
C-211Company Based Research Project
BA-02Data Engineering using SQLite & SAS
BA-07Machine Learning using KNIME
BA-08Machine Learning using Python
DGM-01PPC Campaigns
DGM-03Strategic Social Media Marketing
DGM-07Digital Marketing Analytics
HR-01Talent Acquisition
HR-02Performance Management
HR-08Advanced HR Metrics & Analytics
IB-01Export-Import Procedures & Documentation
IB-02International Business Negotiation & Managing Cross Cultural Diversity
IB-03Forex Management
MM-01Integrated Communication for Marketers
MM-02Sales & Distribution Management
MM-09Business to Business Marketing
POM-01Operations Research & Applications
POM-02Logistics & Supply Chain Management
POM-03Service Operations Management
Semester-III
C-301Business Intelligence with Power BI for Marketing
C-302Production & Operations Management
C-303Business Policy & Strategic Analysis Management
C-305ABusiness Analysis & Application - Domain
C-305BBusiness Analysis & Application - Aptitude
SIPSummer Internship Project
C-304Campus to Corporate
MM04Marketing of Services
MM05Consumer Behaviour
MM03Digital & Social Media Marketing
MM07Retail Management
MM12Marketing Analytics
HR04Compensation & Rewards Management
HR05Employee Relations & Labour Laws
HR10Organizational Transformation
HR12Learning & Development
FM05Financial Risk Management
FM03International Financial Management
FM12Business Valuation & Modelling
FM07Taxation
FM10Financial Analytic
IB04Exim Entrepreneurship- III (International Business Strategy)
IB05Exim Entrepreneurship-I (Documentation & Risk management in Exim Trade)
IB07Exim Entrepreneurship-III (Exim Operation and Implementation)
POM04Warehousing Inventory Management
POM05Total Quality Management
POM07Supply Chain Analytics
DGM04Content Marketing & Optimization
DGM05Online Reputation Management
DGM06Website Analysis, SEO & Google Analytics 4.0
BA09AI on Cloud
BA10Intelligent Automation using UIPATH
BA11Deep Learning Using Python
Semester-IV
MM09Business to Business Marketing
C-401Business Ethics for Marketing
C-402Entrepreneurship & Project Management
C-403Global Business Management
C-404Legal Aspects of Business
C-405Major Research Project & VIVA
MM06International Marketing
MM10Product & Brand Management
FM04Security Analysis & Portfolio Management
FM05Financial Risk Management
FM06Merchant Banking & Corporate Restructuring
FM07Behavioural Finance
FM08Taxation
FM09Project Finance
4Specialization on International Business Management (3 credit each course)
IB01Export-Import Procedures & Documentation
IB02International Business Negotiation & Managing Cross Cultural Diversity
IB03International Business Strategy
IB04Foreign Exchange Management
IB05Risk & Insurance in International Trade
IB06International Marketing Logistics
IB07International Economics
IB08International Marketing Management
5Specialization on Operations & Supply Chain Management (3 credit each course)
POM01Operations Research Applications
POM02Supply Chain Management
POM03Service Operations Management
POM04Warehousing Inventory Management
POM05Total Quality Management
POM06Productivity & Performance Management
POM07Operations Strategy
POM08Sourceing Management
6Specialization on Digital Marketing (3 credit each course)
DGM01PPC Campaigns
DGM02Advanced Digital & Social Media Concepts
DGM03Social Media Marketing & Microblogging
DGM04Content Marketing and Blogging
DGM05Online Reputation Management (ORM)
DGM06Website Analysis, SEO & Google Analytics
DGM07Digital and Social-Media Strategies
DGM08Website UI/UX and E-commerce Marketing
7Specialization on Business Analytics (3 credit each course)
BA01Data Analytics using R
BA02Data base Management system using SQLite
BA03Programming skills in Python
BA04Machine Learning using R and Rapidminer 
BA05Advanced DBMS using SAS
BA06Data Analytics with Python
BA07Advanced Data Visualization using Tableau
BA08Big Data Analytics using Hadoop
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