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AICTE approved
Institution

India’s 1st
NFT Certificate

30 Days
Recording Access

Trusted Choice of
Sr. Leaders

NDIM’s Digital Marketing Clients

Our Digital Marketing
Chronicles

"Must attend programme for all professionals, entrepreneurs, self-employed for effective utilization of social media tools including ads."

-Gajendra Badgujar,
Director & Head - East Asia & LAC, FICCI

"Thanks for enriching and brushing up our digital skills."

-Santosh Balan,
Head Branding & Corporate Communications, IFFCO-Tokipo

Very interesting and interactive session.
Manoj Soni, Data Analyst, The Times Group

Excellent certification with relevance towards digital strategies basis the recent disruption against conventional route-to-market / consumer connect, well defined content and experienced facility provided great learning during this program. To me personally I learned various new things about various digital platforms and how to deal with it.

Vivek Sahai Strategic Sales and Transformation manager AkzoNobel

Introduction

New Delhi Institute of Management brings to you an online certificate course, specially curated for businesses to drive higher sales productivity and other performance gains through digital marketing. As a business in the year 2023, there is a need to make a transformative shift that involves mastering multiple tools to generate distinctive and practical insights from digital sources as a starting point for your business to develop new contact strategies, streamline planning and execution processes, and upgrade internal capabilities.

Companies like American Express (AMEX), Airbnb, Uniqlo, Tesco etc. have a robust digital marketing strategy, get inspired and learn how to create and execute a digital marketing strategy, develop engaging content, analyze data, and optimize campaigns from the success stories of reputed brands with our extensively researched and comprehensive course. The new-age digital marketing course is created by an industry expert who has years of corporate experience and working knowledge of AI-driven digital marketing tools and platforms. You’ll learn the latest digital marketing trends, tools, and techniques that are used by successful marketers globally.

We will guide you to master the data-driven new age digital-marketing approaches so that you are able to drive results quickly!

COURSE OBJECTIVES

The objective of the Course is to give participants:

  • Hands-on experience in designing a website for their business.
  • Learn Search Engine Optimisation to drive traffic on their website.
  • Understand how to track and assess the digital marketing efforts, strengthen keyword strategies, and monitor the content and digital footprint.
  • Provide support in understanding trend spotting, nowcasting, deep audience insights with the help of successful campaigns from the past and trending digital research skills.
  • Increase awareness about the evolving nature and the different areas in the field of digital marketing.
  • Access to various free automation tools of digital.

LEARNING OUTCOMES

At the end of the course, participants will be able to:

  • Draft and Implement a digital marketing strategy that aligns with their business objectives and target audience.
  • Plan and implement search engine and social media campaigns in simulated environments.
  • Leverage insights from the digital marketing funnel to reach customers and enhance engagement.
  • Maximise reach, engagement and conversions with optimised paid campaigns.
  • Optimize social media profiles, manage online reputation, and build relationships with customers and influencers.
  • Curate blog posts, social media updates, and email campaigns that capture attention and inspire action.
  • Increase ROI, customer lifetime value and firm profitability aligned with business goals.
  • Monitor digital marketing campaigns through different metrics, doing modifications in the campaigns to improve results.

Highlights of the Course

Google Ads Search Certification

Facebook Blueprint Digital marketing certification

Handbook of 50 AI-Based Tools

Certificate of Completion

Google Analytics certification

Access to a community of like-minded digital marketers

Lifetime access to the course material

Access to Content Marketing Study Guide

Important Modules

Website Development

Performance Metrics for Digital marketing

Become a Freelancer

SEO practices to Drive Sales

Automation Tools for Digital Marketing

Programmatic Advertising

Digital Research Skills

Email Marketing

Content Writing for Digital Marketing

Social Media Marketing

Website & SEO Audit

Online Reputation Management

Designed for Working Professionals

Learn from
Industry Experts

Weekend course for
working professionals

Network with Like-Minded
Leaders

Expertly-Curated
Customised Programmes

Programme Architect

Ms. Sonal Gulati

She is a digital marketing expert with hands-on experience in automated and digital marketing strategies. She has trained professionals from over 80 top organisations on Social Media Marketing, Google Advertising, Automation tools.

Besides, an expert in delivering trainings on how to drive online sales with latest emerging digital technologies, she has published national and international academic journals in management on the topics such as role of digital marketing in start-ups growth, the effect of digital strategies on online sales and many more.

Areas of Expertise: Google Analytics, Data Visualisation, Content Creation & Optimisation, Search Engine Marketing, AI-driven Digital Marketing Techniques

Who Should Enrol:

  • Digital Marketing Managers
  • Entrepreneurs
  • VPs/Directors
  • Brand Managers
  • Paid Campaign Managers
  • Marketing Managers

Programme Details

  • Date – Starting from 20th May
  • Duration – 44 hours
  • Mode – Online via Zoom
  • Fee – INR 15,000 + 18% GST

NDIM offers a discount of 10% for registration of 3 or more participants from the same organisation

To Get a Customised Solution for Your Digital Marketing Related Concerns & Requirements-

CONTACT US

 

New Delhi Institute of Management

50 (B&C) & 60, Tughlakabad Institutional Area,
M. B. Road, New Delhi – 110062

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