Vidwan ID:
Dr. Mohd Azhar has recently joined as an Assistant Professor of Marketing at New Delhi Institute of Management (NDIM). A prolific researcher, Dr. Azhar has published over 50 publications to his credit in various reputed peer-reviewed journals and edited volumes indexed in ABDC (A, B, C), Scopus (Q1, Q2), ABS, SCI, and SSCI. His extensive research has been appreciated by leading journals such as Journal of Consumer Behaviour, International Journal of Consumer Studies, Electronic Commerce Research, International Journal of Bank Marketing, Tourism Recreation Research, and Journal of Vacation Marketing, among others. Cited by more than 400 scholars worldwide, five of his papers have been recognized by the World Health Organization (WHO) and included in the global COVID-19 research database. He is a recipient of the ‘Best Researcher Award’ at Aligarh university. His active research pursuits have empowered him to serve at the editorial board of Discover Global Society (Springer Nature, Scopus-indexed). 

His several years of teaching experience has helped him built an approach emphasizing experiential learning through case studies, live projects, and simulations to connect theory with practical application.