Vidwan ID: 546098

Google Scholar ID: https://scholar.google.com/citations?view_op=list_works&hl=en&hl=en&user=r4gl30wAAAAJ

ORCID ID: 0009-0007-0442-4213

Ms. Sarita Nagvanshi has been working at New Delhi Institute of Management (NDIM) since June, 2024 and is currently pursuing her PhD in Marketing from Amity University. She holds a master’s and bachelor’s degree in commerce from IGNOU and the University of Delhi respectively.

Ms. Nagvanshi has published several research articles, conference papers, and book chapters in peer-reviewed, Scopus-indexed journals. Her research interests are in the areas of consumer behavior, digital marketing, social media marketing, and sustainability. She has experience in teaching various marketing courses as a scholar and teaching assistant at Amity University, Noida, Uttar Pradesh.

Driven by a passion for fostering research-driven education and practical learning, Ms. Nagvanshi is committed to contributing to academic excellence and innovation in the field of marketing.