PGDM-MBA In Digital Marketing In Delhi
Going digital is no longer just an option but rather a necessity. Digital is the present and going further, probably digital is 100% of the future. India’s digital advertising market is expected to grow at a CAGR of almost 32% to Rs 19,000 crore approximately in the next year or two. The increasing internet penetration and addition of another 200-300 mn internet users in the next couple of years will create huge opportunities for marketers to reach out to untapped audiences.
Digitization is an omnipotent tool and one of the biggest strengths for a developing country like India. In our large and culturally diverse country, increasing popularity of internet enabled smart phones and government programmes like Digital India have put digitization on fast track even in villages. The overall impact of these government initiatives plus social trends is resulting in rapid growth of e-commerce as well as manifold increase in employment opportunities of digitally skilled workforce.
The emerging Digital World has created innumerable opportunities for entrepreneurship as digital businesses not only require less initial capital but are also more suitable for home based business formats. No wonder e-businesses are playing a major role in Startup India and are creating powerful opportunities for women, physically challenged and the youth who operate from homes or are based out of small cities and villages of India.
NDIM is among the pioneers in the country in launching a full specialization in Digital Marketing in its PGDM (MBA). The curriculum has been developed by industry experts and uses skill-based pedagogy for delivery. Faculty members comprise of senior professionals from the digital marketing industry and are known for their expertise in their sub-domains of digital marketing. Good grasp of digital tools and their applications has become the basic expectation of every recruiter and a must for every entrepreneur.
The world of digital marketing is very dynamic and often goes through disruptive changes. It becomes essential for the students and faculty to stay abreast of latest developments and emerging trends. Digital summits are regularly organized, guest lectures with renowned experts are a constant feature and industry interaction is mandated through continuous opportunities of one to one learning from leaders and innovators in the field, NDIM being located in the digital hub of the country.
Skill based learning and experiential pedagogy is given a lot of importance. More than three fourth of the class time is spent on practical exercises including content development, social media campaign management, PPC campaigns, blog writing with SEOs, conversion rate optimization, etc.
Some of the elective modules offered under Digital Marketing include Website Analysis, SEO, Content Marketing, Blogging, Social Media Marketing, Micro blogging, PPC Campaign Management, Advanced social media concepts and Online Reputation Management.
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My experience at NDIM is brilliant. NDIM helped me transform myself from an average individual to a thorough professional. The teachers are easily approachable and help us groom ourselves personally and professionally. This B-School is the Best Industry linked institute which provides extensive corporate exposure to its students. Corporate Skill Development classes which help us prepare for the business world are supplemented with active preparatory sessions for each company; personal attention is given to every student. NDIM helped me transform my weaknesses into my strengths leading to my placement in my Dream Company Deloitte just at the start of my second year.

Aastha Gupta
Deloitte
My journey at NDIM has been full of learning, growth and fun. My transformation from an introvert student into a confident man who excelled in all the presentations, group discussions and interviews has been possible due to the exposure at NDIM. The faculty is very knowledgeable, enthusiastic and puts a lot of effort into the growth of each student. The quality of companies that come for recruitment and the packages offered are quite impressive. I enjoyed my campus coordinated Internship and Live projects with Aditya Birla, Dabur and Wealth creations. These practical experiences were a superb value addition. I am very excited at my final campus placement with a renowned company like Deloitte almost 10 months before completion of my course.

Naman Jain
Deloitte
In the beginning of my 4th semester, I got a final campus placement in my chosen profile with a renowned Financial Services company listed on the NSE. However, due to the sudden outbreak of covid-19 and related business disruption, my joining got substantially delayed. At this point NDIM was again very supportive and they helped me get an equally good alternate placement with a globally renowned financial services company, Ernst & Young. Overall, my 2-year journey of professional growth at NDIM was really thrilling and full of academic and corporate exposure. I enjoyed my stay at NDIM so much because I got to learn a lot of different things. The Faculty has been quite supportive at every step. Even at the time of final placements, when I was struggling in my initial interviews, the teachers and placement team were very cooperative, they helped me identify my weakness and overcome it, so I could get placed in my dream company. The corporate exposure at NDIM is phenomenal. In addition to plant visits, guest lectures, high profile corporate conferences, I was given practical experience through two internships with companies such as Aditya Birla and Ummeed Housing Finance. I am very thankful to every member of NDIM.

Anjali Nagpal
Ernst & Young (EY)
I am from Ludhiana, Punjab and being from a small town it was a dream come true when I got a campus placement in one of the world’s top MNCs Ernst & Young as a Financial Risk Analyst. It was because of NDIM that I was able to achieve this feat. This college is a platform where you can enhance your skills and achieve more than what you expect. I had a very enriching experience at NDIM. The faculty has diverse prior corporate experience and hence provides us with a broader perspective to business case studies. Placement cell is excellent and it gave us a lot of exposure through guest lectures, industry visits, corporate mentoring and multiple internships. My two years at this college were a golden period for me. Joining NDIM was the Best decision I have ever made.

Anjali Gupta
Ernst & Young (EY)
I came to NDIM with the Goal of Learning one new thing every day and today when I look back at the year that has elapsed, I feel it was an amazing journey full of learning and meaningful experiences. The training at NDIM helped me smoothly sail through my summer & winter internships. Besides conceptual knowledge, NDIM taught me other key skills like how to build professional networks, make the best use of given resources and make business case presentations before senior managers. The feeling of getting my final campus placement so early in my course with the world’s largest asset management company, Blackrock was amazing and it made my teachers and parents proud. I sincerely thank NDIM faculties, mentors and the placement cell for helping me grab the wonderful opportunity of working with Blackrock.

Ritika Suri
Blackrock
My experience at NDIM was excellent. I am a BTech graduate and hence had a purely technical background. The highly experienced and helpful NDIM faculty constantly guided my transition from Engineering to Financial Management and Business Analytics field, in addition to helping me improve on my presentation, communication and soft skills. Any student with enough motivation can really excel under the guidance of the awesome NDIM faculty and make a great career with the support of the amazing placement team of the college. In addition to many avenues for corporate connect at NDIM, I got two internships with leading brands like Yamaha Motors and Ernst & Young which gave me a great opportunity to practically apply my classroom learning and shape up my skills for final placement. I am proud to share that just at the start of my second year, I got a campus placement in one of the world’s top Investment Management Corporations, Blackrock, in the role that I desired.

Raj Shishodia
Blackrock