Vidwan ID: 514871
Dr. Samriti Mahajan is an accomplished academician and strategic leader with over 12 years of diverse experience across teaching, research, administration, and industry engagement. She currently serves as an Associate Professor at New Delhi Institute of Management (NDIM).

Dr. Mahajan holds a Ph.D. in Management with a specialization in Green Consumer Behavior and is a Postdoctoral Fellow from Amity University, Dubai. Her expertise lies in Strategic Marketing, Consumer Behavior, Brand and Retail Management, and Sustainable Business Innovation.

Dr. Mahajan has authored five books and contributed over 19 book chapters indexed in SCOPUS and ABDC. She has published more than 50 research papers in high-impact journals indexed in SCOPUS, ABDC, and Web of Science. Her innovation-driven research has resulted in over 30 granted patents, both Indian and international, focusing on areas such as EdTech, Artificial Intelligence, the Metaverse, and SDG-led innovations. She has been a keynote speaker and session chair at over 30 international conferences across the UAE, Thailand, Indonesia, and India, and has also served as Convener and Director for major ICSSR-funded conferences and projects.

A committed research mentor, Dr. Mahajan has successfully guided five Ph.D. scholars and continues to supervise several more. She is actively involved in peer-review and editorial work for prestigious publishers including Elsevier, Springer, and Taylor & Francis. Her leadership philosophy is rooted in promoting the Sustainable Development Goals (SDGs), integrating emerging technologies with Indian Knowledge Systems, and building robust industry-academia partnerships.